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  • Project Paper Abstract Form: Universiti Teknologi Mara, Johor Faculty of Business Management

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    FatiemMan Madun
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    This document provides an abstract for a student's project paper on analyzing non-Muslim customer acceptance of Islamic banking products in Mersing, Johor. The student intends to study how knowledge, awareness, and perceptions influence non-Muslim acceptance of Islamic banking offerings, despite having conventional banking options. Data will be collected through questionnaires distributed to 100 randomly selected non-Muslim customers of various Islamic banks in Mersing, along with interviews of bank staff and clients. Statistical analysis will be performed using SPSS software.

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    This document provides an abstract for a student's project paper on analyzing non-Muslim customer acceptance of Islamic banking products in Mersing, Johor. The student intends to study how knowledge, awareness, and perceptions influence non-Muslim acceptance of Islamic banking offerings, despite having conventional banking options. Data will be collected through questionnaires distributed to 100 randomly selected non-Muslim customers of various Islamic banks in Mersing, along with interviews of bank staff and clients. Statistical analysis will be performed using SPSS software.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    1 views2 pages

    Project Paper Abstract Form: Universiti Teknologi Mara, Johor Faculty of Business Management

    Uploaded by

    FatiemMan Madun
    This document provides an abstract for a student's project paper on analyzing non-Muslim customer acceptance of Islamic banking products in Mersing, Johor. The student intends to study how knowledge, awareness, and perceptions influence non-Muslim acceptance of Islamic banking offerings, despite having conventional banking options. Data will be collected through questionnaires distributed to 100 randomly selected non-Muslim customers of various Islamic banks in Mersing, along with interviews of bank staff and clients. Statistical analysis will be performed using SPSS software.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    UNIVERSITI TEKNOLOGI MARA, JOHOR FACULTY OF BUSINESS MANAGEMENT

    PROJECT PAPER ABSTRACT FORM


    Name of student Student ID Research Title : : : NURUL AINI BINTI MADUN 2010657072 A STUDY ON THE CUSTOMERS ACCEPTANCE TOWARDS ISLAMIC BANKING PRODUCTS

    AMONG NON-MUSLIM IN MERSING, JOHORE

    Abstract of the topic (brief outline of what you intend to do): Islamic banking is gaining ground with non-Muslims worldwide due to its strict lending principles. According to Singapores third-largest lender OCBC, reflecting industry efforts to transcend religious beliefs to gain market share. Previously, Islamic banking products just a small market catering to Muslims who wanted to avoid interest-based conventional banking. After that, Islamic finance has become popular in recent years due to cash-rich Gulf Muslims investors and rising demand for ethical investing. According to the report provided, the percentage of non-Muslims that prefer Islamic banking products is increasing every year. Therefore, this study will analyze the level of customers acceptance towards the Islamic banking products among non-Muslims that offered by Islamic banking system and the relationship with three factors including knowledge, awareness and perception. Although they have an option to conventional banking products, but they still want to choose Islamic banking products as their choices. At the end of this study, readers could be determining the relationship between few factors that drives non-Muslims customers with their acceptance. This study have carried out some analysis on information collected from 100 non-Muslims customers who have engaged with the Islamic banking products offered by Bank Rakyat, Bank Islam, BSN, CIMB Islamic Bank and Agro Bank around Mersing Johor. The selection of samples was based on convenience and the customers were randomly picked but on specific departments like army, teachers and others government servants. The data were collected

    through self-administered questionnaires distributed by researcher. A series of interview with bank personnel and customers were also conducted. The data was analyzed by SPSS system.

    Advisor 1: ENCIK FERRI BIN NASRUL Advisor 2: DR. NORASHIKIN BINTI ISMAIL Students signature: _______________________

    Initial: Initial: Date:

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