STRENGTHS:

NEW IDEAS AND SKILLS FROM AUSTRALIA. A DIVERSE PRODUCT LINE. DOUBLES SHIFTS DAY AND NIGHT TO INCREASE THE PRODUCTION CAPACITY TREMENDUOUS RATE.

THE DEMAND FOR CHEESE BY FAST FOOD CHAINS WAS GROWING AT A

WEAKNESSES:
CHEESE WAS A NEW PRODUCT IN INDIA. MORE COMPETETION DUE TO NEW AND GROWING MARKET PENETRATION OF CHEESE WAS ALMOST ZERO IN RURAL AREAS AND VERY LOW IN URBAN. PRODUCTION CAPACITY WAS VERY LESS STORAGE CAPACITY VERY LESS OF 20 TONNES ONLY.

OPPURTUNITIES: GROWING DEMAND OF CHEESE- GROWTH OF CHEESE CONSUMERS. CONTACTED BY INDIAN ARMY TO SUPPLY CHEESE WITH CONSUMPTION
CAPACITY OF 600 TONNES ANUALLY.

MARKET CREATED BY INDIAN RESTAURANTS WHICH ADOPTED TO

CHEESE IN TRADITIONAL INDIAN CUISINES

THREATS: COMPETETION FROM INTERNATIONAL BRANDS viz. DUTCH GOUDA,

FRENCH CAMEMBER, LE BON etc.

GOVERNMENT`S EXPECTED REGULATIONS ON CERTIFIED CHEESE. DYNAMIX- BRITANIA, ONE OF SHIMLA`S EXPECTED COMPETETION WAS
GROWING.