I HC NNG TRNG I HC KINH T

KHOA QUN TR KINH DOANH

BT C Nhn
Tm nhng tng sng to c thng mi ha

GV SVTH Lp

: Bi Trung Hip : Nguyn Trn Ngc Dim : 35K2.2

Nng, ngy 23 thng 2 nm 2012

ePrint: Cng ngh in khng dy t ph

c gii thiu vo thng 9-2010, ePrint do HP pht trin c xem l cng ngh t ph nht hin nay trong lnh vc h tr in n khng dy. Tn dng sc mnh ca in ton m my v web, ePrint ha hn s nhanh chng thay th cng ngh in n truyn thng da vo kt ni cp. I. Gii thiu

In n t bt c thit b no ni mng ePrint h tr hng lot thit b cm tay ph thng hin nay nh iPad hay iPhone ca Apple, Blackberry, in thoi Android, my tnh bngNgi dng c th gi bt c tp tin no mun in t in thoi ti my in h tr kt ni web. Mi my in h tr ePrint s c mt a ch email c lp do ngi dng gn cho. Khi cn in d l khong cch xa my in, ngi dng ch cn son email nh km tp tin cn in (dung lng ti a l 5MB v 10 tp tin cho mt ln gi email) v gi n a ch email ca my in. My in cng cn kt ni vo mng Internet. Kh nng linh hot ng n ca ePrint gy n tng mnh vi ngi dng, h tr nhiu loi nh dng d liu nh cc tp tin vn bn (PDF, Microsoft Word, Excel, Outlook, txt) hay hnh nh (bmp, jpg, png, gif, tiff). Thng qua kt ni Internet, mi chic my in chng khc no mt ngi gip vic t ng, x l email nhn c v "t" nhn nt in trn my. Vi ePrint, ngi dng c th ra lnh in bt c ni u, ngay c khi nh hay ang i du lch mt quc gia khc vn c th in trn my in vn phng. Vn bo mt cng c HP trin khai cho ePrint. Do my in h tr ePrint c gn mt a ch email nn phng trng hp a ch ny b l, c th b li dng in n ba bi nn ePrint c c ch thit lp danh sch 500 email ngi dng c ra lnh in n. Trong trng hp cn thit, h c th s dng tnh nng lp lch in ca ePrint. Chng hn nh in thng tin mi nht trn cc t nht bo ng ti trn web. C th ni, ePrint m ra c hi mi dnh cho cc nh xut bn ni dung. Ln u tin, khi nim mi qung co t my in tr thnh hin thc. thc hin in n, trn cc thit b di ng c kh nng kt ni mng nh laptop, my tnh bng hay smartphone, ngi dng ch cn ci t phn mm chuyn bit h tr v khng cn phi b sung thm bt k trnh iu khin (driver) no khc. Mt im th v l nh sn xut c sn a ch x l trc tuyn HP ePrintCenter gip ngi dng kim tra, t lnh cho vic in, theo di cc lnh ang hoc in trc . Ngoi ra, ePrintCenter cng l ni cung cp cc ng dng ci t thm a dng ha cng vic in n.

Theo HP cho bit, hng ny s tip tc tung ra mt s phn mm h tr mi dnh cho Yahoo, MSNBC, Facebook, Live Nation, Crayola, Reuters, DocStoc v Picasa Web Albums. Gii php in n dnh cho cc nn tng di ng C th ni, ePint l gii php kh hon ho dnh cho cc nn tng di ng nh Android v iOS. Vi ng dng HP iPrint Photo ci trn smartphone Android, ngi dng c th nhanh chng v d dng truy cp trc tip vo my in HP qua mng Wi-Fi thc hin cc tc v in n. HP iPrint Photo hin cng h tr Symbian, Windows Mobile v iOS. Trong khi , Apple cng ln k hoch pht hnh ng dng min ph AirPrint h tr in n qua ePrint cho iPad, iPhone v iPod Touch, theo k hoch s bt u c mt t u thng 11 ti cng phin bn iOS 4.2. ng dng AirPrint s t ng tm cc my in trong mng cc b v c th in vn bn, hnh nh v ha qua mng Wi-Fi m khng cn ci t trnh iu khin hay ti bt k phn mm no. Cc my in ePrint hin c v sp ra mt ca HP s l nhng thit b u tin h tr in trc tip t cc thit b iOS. Ngi dng iPad, iPhone v iPod touch n gin ch cn chm ln mn hnh thit b in ti liu hay hnh nh n my in HP ePrint, hay n my in chia s t my Mac hay PC qua mng khng dy. Apple AirPrint c thit k h tr cho nhiu dng my in, t dng my in phun ph thng, cho n dng my in laser vn phng. Hn na, cc thit b chy h iu hnh iOS 4.2 c th in n cc my in chia s t my Mac hay PC. iOS 4.2 tng thch vi cc my in HP c h tr ePrint s c tung ra vo ma thu nm nay, bao gm cc dng HP Photosmart, Officejet, Officejet Pro v LaserJet Pro AirPrint s chy trn iPad, iPhone 4, iPhone 3GS v iPod touch (th h th 2 tr v sau). .
II. Cc ng dng ca eprint 1. Cng ngh ePrint gip bn in bt k ni u: In ngay trn ng i khng vic g phi i. Gi tan s, kt xe cha v nh c, bng nhn c email cu con trai, bo rng cn c ch k ca bn trong t th ng np ng k chuyn i chi trng. Bn tht s mun c th in t th ng ra ngay khi qun k cho con. ng lo, ePrint s gip bn in ngay trn ng i, v nh l t th ng c sn ti my in ri. Nh vy bnkhng phi lo lng v vic tr nh km ca mnh s lm cu con l chuyn i na. 2. Cho bn t do quyt nh ngh xong, in ngay: In ngay t chic smartphone. Sau mt ngy lm vic di, v n nh tay chn bn mi nh ra. Bt laptop ln li th mt cng nn bn ch check mail bng smartphone cho nhanh. Tuy vy, c mail hay vn bn bng smartphone cng c bt li ca n, v kch c mn hnh nh qu. Th tng tng: bn ang nm trn ging, lt qua hp mail mt cht, cht thy mt file

powerpoint cn duyt trc cho bui hp ngy mai. Bn mun in n ra c ngay. Thay v ct cng i bt laptop hay my tnh, cng ngh ePrint s gip bn in file ra bng chnh smartphone ca mnh. Va tin li, va tit kim thi gian. 3. In ngay - Khng cn dy nh, h iu hnh phc tp: In m khng cn download cc h iu hnh cho my. Nhiu khch n nh thng c nhu cu in vn bn hay cc th ti liu cn thit. H c th dng chnh laptop hoc smartphone ca mnh in ngay, v cng ngh ePrint khng yu cu ci t hay kch hot h iu hnh no c. Ch mt ng tc n gin : gi mt mail n a ch email my in ca bn. Nhng v khch nh cng dng c lun nh. Khi lm xong bi tp nhm ca mnh, chng c th ePrint ngay m khng cn ni dy cm hay ci t h iu hnh g. 4. D dng cung cp cho bn nhng vn bn in quan trng Bn in cu tinh. Sp ti sinh nht ln th 7 ca cu nhc v bn ha s v nh ng gi cng thi nn ct bnh. Tuy nhin, ngy lm vic hm rt cng thng, bn lm nh chy gic c th hon thnh kp gi v. Cn ng mt ting l n gi khai tic, cng vic xong c ri, bn phng ngay ra khi cng ty. ang ua v, bn sc nh cn mt vn bn quan trng phi duyt v k qun cng ty. ng qu lo, v c ngi bn ePrint. Nhng g bn cn lm l: gi cho ngi tr l, bo anh y gi vn bn n ngay my in nh bn, vy l bn c th x l n ngay khi v n nh. Khe ! 5. Cch lin lc tin li mi: Lin lc d dng gia nh trng v cc bc ph huynh.Nhng a tr nh bn rt mau qun. Chng thng xuyn lm mt nhng giy t quan trng m thy c pht, nh th hc sinh, giy xin php, giy khen, thng bo, th ng V hu qu l bn phi chy n chy o ln khi hay tin, hoc t hn na, con bn s l mt nhng dp quan trng. Vi cng ngh ePrint, nh trng v cc bc ph huynh c th an tm rng nhng giy t quan trng s khng b tht lc na, v thy c c th ePrint chng n ngay tay bn. 6. Thc y kinh doanh Bn l mt ch tim bn hoa. Bn ang sn n nhng mi lm n ln nh m ci, tic sinh nht, tic k nim - nhng ni lun cn tht nhiu hoa. Khch hng thy thch th v cm phc ,t nhng b hoa nh nhn n nhng lng hoa bn lng ly, khi h gh qua ca hng ca bn. Nhng iu lm bn lo lng l: cm gic thch th cng s mau ho nh hoa v n nh h s qun mt thi. Th l bn quyt nh chp mt vi bc hnh ca nhng khch hng tim nng, ng cnh lng hoa m h thch, khi h n mua hng. ePrint nhng tm hnh n nh h ngay, di dng mt bu thip cm n. Vy , chng tt git nc no m vn gi cho hoa ca bn lun ti trong tm tr khch hng, v chc chn h s tr li ln sau. III. Thng mi ha thnh cng ePrint

HP cng nhn thy xu hng tiu dng ca khch hng ngy cng tp trung vo cc cng ngh in n tch hp m my v kt ni mng ca HP, bng chng l c hn 10 triu my in loi ny c bn ra, v d kin s my bn ra th trng s t con s 50 triu vo cui nm 2012. Ngy nay, trong mt mi trng pht trin nng ng v vic in n vt ra ngoi khun kh ca nhng trang giy th nhng ci cch, i mi v chin lc ph hp ca HP chc chn s mang li hiu ng tch cc cho mi khch hng t nhng ngi tiu dng cho n khch hng doanh nghip khp cc ngnh cng nghip. Nhng ci cch bao gm:

o a cng ngh m my v kt ni mng ci tin n vi ngi tiu dng v cc khch hng doanh nghip o To ra cc cng c gip cc doanh nghip va v nh c th qun l ni dung in vi hiu qu v hiu sut cao o Gii thiu nhng i mi mang li hiu qu trong cc lnh vc trng im nh gio dc ti khu vc Chu - TBD v Nht Bn Ph Ch tch Cp cao Joshi v mt s khch hng lu nm ca HP cng ng trn sn khu ca Hi ngh ti Thng Hi trao i v trnh din nhng gii php cng ngh ci tin m HP ang a vo cuc sng thng nht nh: Ci tin tch hp cng ngh m my v kt ni mng cho ngi tiu dng v cc khch hng doanh nghip 1. Hn 10 triu my in kt ni mng c bn ti th trng Chu Thi Bnh Dng & Nht Bn - m rng danh mc sn phm ca hng Hn 10 triu my in kt ni mng, vi nhng gii php di ng v dch v ni dung u tin trong ngnh khin ngi s dng vn c th kt ni v lm vic nng sut d h ang di chuyn ti bt c ni u. Nm nay, cc my in kt ni mng s c gi bn trn th trng mc tham kho t 79 la M gip ngi tiu dng v cc khch hng doanh nghip c th tip cn cc gii php di ng v dch v ni dung u tin trong ngnh nhm duy tr kt ni v v lm vic nng sut d h ang di chuyn ti bt c ni u. Dng my in gn nh vi thit k hp thi trang - HP ENVY110 e-All-in-One hin c mt ti 12 th trng trong khu vc Chu Thi Bnh Dng. 2. Tin phong trong ngnh trong vic gii thiu nhng gii php di ng t ph mang n cc tri nghim in n di ng khng gii hn - i vi cc doanh nghip va v nh, HP cung cp gii php tin phong trong ngnh vi cng ngh in n ePrint Wireless Direct cho php ngi s dng c th kt ni trc tip nhm h tr cc my in HP m khng cn c mng hay kt ni internet, ch cn di chuyn v kt ni my in t bt k thit b di ng c th kt ni wi-fi vi mt kt ni ng ng gin n. - ng dng di ng HP ePrint Home & Biz mi ng nht tri nghim tch hp tnh nng ePrint vi mt ng dng min ph cho cc my in thoi thng minh (smartphone) v my tnh bng (tablet) chy h iu hnh Apple iOS, Android hay Symbian gip khch hng d dng in n ti liu v hnh nh theo mun v s thch ca h. - ng dng di ng mi HP Printer Control dnh cho cc thit b Apple iOS cho php truy cp khng dy v kim sot my in ca bn qua tri nghim in n di ng vi tc cc nhanh, b sung thm nhng ci tin trong vic scan v chia s d liu. Khch hng c th scan nh v ti liu ln Facebook, Google Docs v scan gi vo email t thit b di ng ca h. H cng c th qun l tnh trng my in v ph kin.

- i vi doanh nghip ln, HP cng b nhng i mi, ci tin tin phong khc trong vic in n di ng - ng dng HP ePrint cho cc dng in thoi thng minh ca BlackBerry: tri nghim m my ng nht. Ngy nay ngi dng c th in gn nh ti bt c ni u vi cc my in tch hp cng ngh ePrint ca HP, cc my in ni mng doanh nghip v cc im in cng cng vi cc ng dng HP ePrint cho cc dng in thoi thng minh ca BlackBerry. Vic lin tc a ra nhng ci cch v cng ngh v phng thc kinh doanh mang li li nhun khng l 26 t USD cho ngnh kinh doanh in n v hnh nh ca Tp on HP trn ton cu.