Behavioral Targeting Apart from simple demographic based segments such as age or sex, advertisers c an create complex segments

for audiences mostly likely to transact with them. Th e transaction can be ecommerce based through to requesting a price or quotation. 1. Filled out a web form or sent an enquiry, and/or 2. Have browsed more than 10 pages of their own site, and/or 3. Searched for your brand name in the search engine