Professional Documents
Culture Documents
Τι να αγοράζουμε
Τι να αγοράζουμε
1930 ,
. www.ion.gr
raft Foods (Lacta, , Toblerone, , Lila Pause,
Kiss, Gioconda, Merenda). H 1990 Kraft
Foods (www.kraftfoods.gr), ,
Cadbury,
www.ekathimerini.gr/4Dcgi/4Dcgi/_w_articles_civ_12_12/09/2009_329024
(, , ).
1911, -
. www.kyknos.com.gr
HEIN, trust 50 , 10
! www.heinz.com
/
(, , ).
1954,
. www.krikri.gr
(, , ). 1934
, . www.evga.net
( ) (, , ).
.
,
,
. www.evol-easvolou.gr
( ) (, , , ). www.olympos.gr
(, , ). 1926 .
. 3
. www.fage.gr
(, , , ) ( 4
DANONE. ! www.agno.gr
(, , ) ( ,
DANONE ). www.mevgal.gr
, VIVARTIA (MiG) 2006 (
Goodys, , Flocafe, 7 Days , ),
cogglomerate,
www.vivartia.com
ALGIDA, Unilever,
wan, , Pumaro, , ,
Lipton, Knorr, Helmanns,
Sol, Friol, , Calv, Becel, Vaseline, Ultrex, Timotei,
Svelto, Sun, Skip, Rexona, Organics, Omo, Lux, Klinex, Dove, Cif, Cajoline, Brut, Axe, Aim!!!
( 1962, Pummaro 1999),
(norr-Bestfoods). !
www.unilever.gr
NESTLE, , 60
!! , 2003
511 86 ! , (
, ), farine
lactee, fitness clusters, boss, kitkat, crunch, smarties, baci, nesquik,
nescafe ( , 25%
!!), , vittel, perrier, contrex, san pellegrino, maggi ,
friskies purina
.. .
NESTLE;! www.nestle.gr
DANONE (Activia, Danonino, Actimel, Danette, Evian Volvic, Milupa, Nutricia ),
. !
www.danone.com
FrieslandCampina ( Milner, NOYNOY ), ,
100 . ! www.frieslandcampina.com
Arla (Lurpak, , ), ,
. !
/
( , , Aromatics, Natura, Olivia,
). ( 1870 ).
2001
,
.www.papoutsanis.gr
PIVITA (, , , ).
, .
1979 4 220
300 . www.apivita.com
( , , , , ,
, ).
. www.korres.com
Mastihashop ( ,
, , , ).
.www.mastihashop.com
( , ,
TOPINE , FLUP , CLARO , FRESH AIR
, FAMOSO , ALGOFLASH , AROXOL
, ZITA ultra ).
, 1959 ., .
,
, 1960, .
, 1974, . 30
, , .
1977
,
. www.eureka.com.cy
ROLCO - MyPlanet (MyPlanet , AVA, ROL ESSEX
, HiGeen gel , TACT Beauty Care, Herborium
apothecary , ROLCO BtoB ).
1948
. www.rolco.gr, www.herborium.gr,
www.myplanet.com.gr.
Procter & Gamble, (Pantene, Vidal Sassoon, Ivory, Camay, Herbal Essences,
Gillette, Wella, Secret, Old Spice, Always, Tampax, Crest, Fixodent, Oral-B, Head & Shoulders,
Olay, Max Factor, Nice n Easy, Cover Girl, SK-II, Vicks, Ariel, Tide, Ace, Luv, Swiffer, Zest, Dash,
Bold, Mr. Clean, Pampers Valentino, Dolce Gabbana, Polo, Dunhill, Christina
Aguilera, Lacoste, Naomi Campbell, Gucci, Hugo Boss, Escada, Burberry Puma,
Braun, Eukanuba, Pringles ( , !),
Duracell). ,
160 ,
. ! www.pg.com
Colgate Palmolive, (Colgate, Kolynos, Palmolive, ,
Soflan Soupline, Fabuloso, Mennen). , P&G,
1963 . .,
! www.colgate.com.gr
Unilever, (Vaseline, Ultrex, Timotei, Svelto, Sun, Skip, Rexona, Organics, Omo, Lux, Klinex,
Dove, Cif, Cajoline, Brut, Axe, Aim).
, . . ! www.unilever.gr
Scwarzkopf, (. ! www.unilever.gr
SNACKS
Chipita
Pringles, Procter & Gamble
, (.
), ! !
www.pg.com
, 2004 Coca-Cola 3E !
Lays , Frito Lay, 1965
Pepsico !
SUPER MARKET
. 1954
. 2005
, , 400 .
. 2006 27
, , ,
,
. ,
,
.
: 80%, 14%
6%. 72 ,
150.000 , 7.100
2008 1.088 .
2007 13,31%. www.sklavenitis.gr
. 1980
88 , . www.atlantic.gr
My Market METRO. 1976 ,
.
:
My Market METRO Cash & Carry.
My Market 45 ,
. www.mymarket.metro.com.gr
.. www.mymarket.metro.com.gr
Sprider stores.. www.mymarket.metro.com.gr
SPAR . SPAR
( ) 1973, ,
228 , 31
. ! www.veropoulos.gr
. 1969
. 1990 .
1992 Delhaize,
6 . !www.ab.gr
Carrefour , , Dia,
! www.carrefour.gr
LIDL, 8000 20 (200 !)
Schwarz
. ,
, ,
.
300 ! !!
! www.lidl.gr
PRAKTIKER, DIY 440 10
3,7 2009!! www.praktiker.gr
IKEA, ,
. !
! www.ikea.gr
Zara, ,
. ! 3
! www.ikea.gr
/
CRAFT Microbrewery. H 1997
.
- . www.craft.gr
, (). www.ouzomini.gr
, " ",
1860. www.barbayanni-ouzo.com
(Amstel, Heineken, , Fischer, Erdinger, Murphys Irish Stout
Red, Duvel, Chimay, Kirin, McFarland,Carib, Sol, Desperados, Tiger, Moretti, Fosters Krusovice
Kralovsky). .. 1963 ,
Heineken N.V. ! www.athenianbrewery.gr
(Mythos, Carlsberg, Kaiser, Henninger, Kronenbourg, Grimbergen,
Guinness, Kilkenny).
Carlsberg. ! www.mythosbrewery.gr
) (.
, )! www.bp.com
Shell (Royal Dutch Shell), - ,
.
(. ). 2009
Fortune
Forbes. ! www.shell.com