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Color of Puma LogoFew innovations have been taking place through the years inPuma logo.

However, the identity has been kept quite similar to the first design brought forward for the firm. Currently, thePuma logo is wrapped graciously in black hue which depictsimmense supermacyand strength of the firm itself.Font of the Puma LogoThe complete Puma logo is a sign of authority and confidence.Nevertheless, the typeface of the Puma Logo has maintainedthe same notion throughout its history in the corporate world.The bold font featured in Puma logo projects the firmsstability and prominence

Color of Puma LogoFew innovations have been taking place through the years inPuma logo. However, the identity has been kept quite similar to the first design brought forward for the firm. Currently, thePuma logo is wrapped graciously in black hue which depictsimmense supermacyand strength of the firm itself. Font of the Puma LogoThe complete :Puma logo is a sign of authority and confidence.Nevertheless, the typeface of the Puma Logo has maintainedthe same notion throughout its history in the corporate world.The bold font featured in Puma logo projects the firmsstability and prominence.

The PUMA Online Store Site that markets the Puma brand, but isfocused on selling its products directly to theconsumer Contains an extensive online catalog,current news on Puma, employment opportunities, new items and an online shop Positive aspects Interactive site; interactive online shopping for consumers from extensive online catalog; very user friendly site with easy navigation Negative aspects The color scheme andthe few sill images on the main page limit theextent of the users initial reaction

Brand Strategy
Bringing distinctive designs and a global outlook by blending influences of sport, lifestyle and fashion

Maintaining vigilant watch over distribution channels.


Solid guidance and strict alertness for licensee

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