Research: Customers perception on usage of internet banking Objective: How Internet banking has facilitated a common man and

what
is the future of Internet Banking in India Gist: User objectives
Ease of access, up-to-date content, layout, design, consistent themes, easy navigation, higher interactivity, access through multiple media, higher use of non-textual information, multiple languages and lower cost of transaction, and thrust.

The specific research questions are:

1. What are the major information design features for India? 2. What are the major communication media tools to be used for banking websites in India? 3. What are the modes employed to transcend communication and cost barriers for specific user groups? 4. What local language solutions are to be provided and through which media? 5. What non-textual solutions can be provided for the under-educated, untrained user? 6. What makes Internet banking relevant for the non served communities? 7. What is customers perception about Internet banking?

Five basic services associated with online banking:

(1) View account balances and transaction histories; (2) Paying bills; (3) Transferring funds between accounts; (4) Requesting credit card advances; and (5) Ordering checks. E-banking offers numerous benefits for both banks and their retail customers. A primary benefit for the bank is cost savings and for the consumer, a primary benefit is convenience. The bank can provide the customer with convenient, inexpensive access to the bank 24 hours a day, seven days a week. Whatever the delivery method and location of access, internet shopping will need to be compatible with internet-user lifestyles, experiences, and buying habits if it is to be adopted

Benefits:
y y y y y y

Greater reach to customers Quicker time to market Ability to introduce new products and services quickly and successfully Ability to understand its customers needs Customers are given access to information easily across any location Greater customer loyalty