MARKETING PROGRAM Dch v h tr ti chnh trn gi

Hon thin hc vn Nng tm tri thc FPT-Greenwich

Mc lc:
1. FGR Profile: History Chng trnh o to i tng khch hng mc tiu 2. VIB Profile: History Mng li Dch v ti chnh i tng khch hng mc tiu 3. Chng trnh Marketing hp tc: Mc tiu Th tc hp tc + S ng gp ca FGR + S ng gp ca VIB + H tr t FPT 4. ngha ca s kt hp:

FGR Profile
1.History: Thnh lp nm 2009. Trc thuc i hc FPT, Tp on FPT Tp on CNTT t nhn hng u Vit Nam. Mc tiu: em n cho sinh vin Cng ngh thng tin c iu kin tip cn mi trng hc tp quc t vi bng cp danh gi, thi gian hc 1 nm v mc hc ph thp nht

FGR Profile
2. Chng trnh o to: C nhn Cng ngh M thut a phng tin. C nhn Cng ngh Thng tin Thi gian hc 1 nm. Hc ph: $ 3,950

FGR Profile
3. i tng khch hng mc tiu: Age: 19-30. Ngh nghip: Sinh vin Aptech/Niit/C CNTT, cng chc lm vic ti cc cng ty phn mm cha c bng i hc. Thu nhp trung bnh: 6 triu VN/ thng.

VIB Profile
1. History:

VIB Profile
2. Mng li:

VIB
3. Dch v ti chnh c nhn: Tit kim Ti khon vng lai (current accounts) Dch v th Cc khon cho vay c nhn. ...

Profile

VIB Profile
4. i tng khch hng mc tiu:

Chng trnh Marketing hp tc

1. Mc tiu: - Dch v h tr ti chnh trn gi khng ch gii quyt cc vn ti chnh m cn l c hi gip cho sinh vin tng bc lm quen vi cc giao dnh ti chnh qua Ngn hng, mt yu cu khng th thiu 1 x hi pht trin. - Vic thc hin Dch v h tr ti chnh trn gi gip cho FGR thun li trong vic thu hc ph theo qui nh. ng thi Dch v h tr ti chnh trn gi gip cho VIB c thm ngun khch hng c nhn mi trong vic trin khai cc dch v ngn hng c nhn khc.

Chng trnh Marketing hp tc

2. Th tc hp tc: 2.1. FGR: Discount hc ph cho sinh vin l khch hng s dng dch v h tr ti chnh trn gi ca VIB. Qung co i tc VIB trn tt c cc knh ca FGR.

Chng trnh Marketing hp tc

2. Th tc hp tc: 2.2. VIB: C cn b tn dng c nhn h tr gia nh sinh vin ng k s dng dch v.. ATM Screen Flyer CN/PGD. Mail khch hng. ...

Chng trnh Marketing hp tc

2. Th tc hp tc: 2.3. H tr t FPT: To iu kin tt nht cho Marketing Programme.

 ngha ca s kt hp
S kt hp gia gio dc&ngn hng to s gn kt bn vng. Thng hiu VIB&FPT c nng cao hn.