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The Indian pharmaceutical market is growing at a phenomenal pace and is estimated to be USD 11.7 bn by the year 2012.

Current status of pharmaceutical industry: o Unorganised sector o Wide reach o Low income o Highly fragmented ABC wanting to foray into retail and distribution faces the following problems in consolidation of retailers: o Capital o Incentives for network members o High degree of fragmentation- people not only sceptical of joining, those doing well in industry might want to impact it negatively o Trade Association- It provided with incentives trade association wont be sceptical o Competition from other organised players

o Pharmaceutical manufacturing companies: If it takes over the unorganised


sector the manufacturers wont have an option Solutions: o The alternative businesses that they can foray into can be

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