Design Services Strategy

Crown Equipment Corporation

RIZKI SETYO P SEPTIMA NURLAILIA YAN ANANTAKUSUMO YUDIS TRIAWAN

Contens;
History Award And Recognition Key Success Factor Current Challenges Recommendation Solution

History 1930 to 1950 From Small Town to Global Leader

Crown Equipment Corporation has grown from a one-room

operation in a small, rural American community (New Bremen, Ohio, USA).

Two brothers, the late Carl H. Dicke and Allen A.Dicke founded

the Company in 1945. Carl's son and Chairman Emeritus, James F. Dicke, joined Crown later in the same year.
Originally, Crown manufactured temperature controls for coal

burning furnaces, servicing a handful of customers.

in 1949, 1st diversified the company made its move into the

production of antenna rotators, a product used to enhance television reception.

History 1950 to 1975 From Small Town to Global Leader

In 1951, 2nd diversified. the repair and manufacturing of mechanical and electronic components for private industry and government. In 1957, 3rd diversified, moving into lift truck manufacturing. In 1966, Crown made their first material handling venture outside of the United States in Australia. The Sydney, Australia regional headquarters leads Crown's Asia Pacific sales, service and marketing efforts. In 1968, Crown began to establish itself in the European marketplace. Crown purchased an Irish manufacturing plant from its parent company, a German firm, Steinbock, to manufacture Crown's popular hand pallet trucks (PTH). And also began their first sales and services in London.

History 1975 to Present From Small Town to Global Leader

Today, Crown manufactures a wide variety of electric lift trucks. Sales and service of the products are handled by the company's dealer network, consisting of Crown-owned and independentlyowned dealers located in key markets throughout the world. Crown manufactures in six United States locations (New Bremen, Ohio; Greencastle, Indiana; Kinston, North Carolina; Celina, Ohio; Fort Loramie, Ohio; New Knoxville, Ohio). The company also has strong international manufacturing capabilities, building lift trucks in Sydney, Australia (since 1966), Suzhou, China (2006), Roding Germany (1986) and Queretaro, Mexico (1973). Crown's products continue to receive recognition for design excellence, earning more than 50 prominent design awards. The Crown line of lift trucks has earned a reputation as safe, reliable and productive by customers throughout the world.

Global Locations

Design Awards 2010 to current 2000 to 2009 1990 to 1999 1980 to 1989 1970 to 1979 1960 to 1969

International Forum Design GmbH; American Iron & Steel Institute (AISI); Industrial Designers Society of America (IDSA); Chicago Athenaeum Museum of Architecture and Design;

Key Success Factor

Current Challenges

Recommendation Solution

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