Research Methodologys Outline Team Members:1. AkshayGhiya Roll No.:-05 2. Ankit Shah Roll No.:-09 3.

Kuldeep Nagar Roll No.:-27 1. Name of Product:- Toshiba Laptop 2. Need to study: -Toshiba was the first company which made Laptops in the world and it has products in India but has not established itself because of lack of promotional activities no brand ambassador and no brand communication to the consumers 3. Objective: - To study the impact of brand awareness on sales and to find the consumer preference of Toshiba Laptops among others and to study the best brand ambassador for Toshiba laptops 4. Which research design: 5. Sample: -Non probable sample in that judgment sampling because sample of people with laptops is taken 6. Area/Target Population: - We have chosen youth population who have Laptops

Questionnaire: a) Do you have a Laptop?

Yes Yes Yes

No No No

b) Were you aware of Toshiba laptops when you decided to purchase the laptop? c) Did you consider Toshiba laptop when you were buying your Laptop among other laptops? d) How many other Laptops brands other than Toshiba were available in the retail outlet where you went to buy the laptop?

Less than 5

More than 5

e) According to you why do you think Toshiba is not preferred by customers?

Lack of brand awareness Product Service

f) Did you see the latest advertisement of Toshiba laptops?

Yes Yes

No No

g) Were you aware about Toshiba laptops before the latest advertisement?

h) Do you agree that the latest ad communicates about the brand effectively?

Yes

No

i) What other means of brand awareness should Toshiba do more?

Ads on print media Ads on social networking sites Road shows

j) Do you think taking Sachin Tendulkar as a brand ambassador will attract you to see the advertisement?

Yes Yes Yes

No No No

k) Are you now aware of Toshiba laptops after the Ad? l) Would you have considered Toshiba Laptop if you would have seen the ad before?

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