COMPETING ON GLOBAL BASIS

3/18/12

Submitted to: by: Shivani Bakshi Mr. Rohit Bhagat MBA -2nd semester Asst.Professor

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CONTENTS

Competing on global basis Deciding whether to go abroad. Deciding which market to enter. Deciding how to enter the market. Deciding on the market program. Deciding on the market organisation. Trends in marketing practices

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Competing on global basis

Deciding whether to go abroad Deciding which markets to enter Deciding how to enter the market Deciding on the market program Deciding on the market

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Deciding whether to go abroad

The company need a larger customer base to achieve economies of scale. company want to reduce its dependence on any one market. Some international markets present higher profit opportunities than the domestic market.

The

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Deciding which markets to enter

How many markets to enter Developed versus developing markets Evaluating potential markets

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Deciding how to enter the market

Direct investm ent Joint venture s licensin g indirect and

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Deciding on the market program

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Deciding on the market organization

v v v

Export department International division Global organization

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Trends in Marketing practices

Reengineering Outsourcing Benchmarking Supplier partnering Customer partnering Merging Globalizing Flattening

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Thanks