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  • Consumer Behaviour Anuj

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    Apoorv Sobti
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    HIGH INVOLVEMENT PRODUCT WASHING MACHINE who bought the product? 19% 23% FATHER MOTHER SELF role in decision process 120 Payer 60 0 FATHER MOTHER Kids SELF What attributes seemed important? energy efficient Fully automatic Semi automatic decision maker - Mother Influencer - Mother Payers - Father Source of information - Advertisements, word of mouth decision - Proper market research of the product, in terms of brand and features of the machine.

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    HIGH INVOLVEMENT PRODUCT WASHING MACHINE who bought the product? 19% 23% FATHER MOTHER SELF role in decision process 120 Payer 60 0 FATHER MOTHER Kids SELF What attributes seemed important? energy efficient Fully automatic Semi automatic decision maker - Mother Influencer - Mother Payers - Father Source of information - Advertisements, word of mouth decision - Proper market research of the product, in terms of brand and features of the machine.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    7 views12 pages

    Consumer Behaviour Anuj

    Uploaded by

    Apoorv Sobti
    HIGH INVOLVEMENT PRODUCT WASHING MACHINE who bought the product? 19% 23% FATHER MOTHER SELF role in decision process 120 Payer 60 0 FATHER MOTHER Kids SELF What attributes seemed important? energy efficient Fully automatic Semi automatic decision maker - Mother Influencer - Mother Payers - Father Source of information - Advertisements, word of mouth decision - Proper market research of the product, in terms of brand and features of the machine.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 12

    Consumer Behavior

    Made by: PULKIT VERMAPARIDHI MADAAN- 104 ANUJ TIWARI- 081 ISH- 009 RISHI BEDISIDHARTH VISHWAKARMAVINOD KUMAR-

    LOW INVOLVEMENT PRODUCT

    TOOTHPASTE

    WHO BOUGHT THE PRODUCT?


    PERCENTAGE
    FATHER MOTHER SELF

    9% 35%

    56%

    Identify all those who played the role in the decision process
    100 90 80 70 60 50 40 30 20 10 0 INFLUENCER PAYER

    33

    72
    FATHER MOTHER

    67

    28

    What problem did the product solved


    Chart Title
    CLEANINESS SENSITIVITY GERMS CARE FRESHNESS WHITENESS

    13%

    17%

    8%

    40%

    22%

    Decision maker Mother

    Influencer- Mother
    Payers Father Purchased- Local kirana shop Source of information Retailer, Advertisements, word of mouth.

    HIGH INVOLVEMENT PRODUCT WASHING MACHINE

    Who bought the product?


    19%

    23%
    Father

    Mother
    Self

    58%

    Role in decision process


    120

    100

    80

    Payer
    60

    Influensor

    40

    20

    0 Father Mother Kids Self

    What attributes seemed important?

    34%

    39%

    energy efficient
    Fully automatic

    Semi automatic

    27%

    Decision maker Mother


    Influencer Mother Payers Father

    Source of information Advertisements, Word of mouth


    Decision Proper market research of the product, in terms of brand and features of the machine.

    THANK YOU

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