4-1

Chapter

International Entrepreneurship Opportunities

4-2

Questions About International Business

Different From Domestic

Business?
Strategic Issues?

Options Available?
Decision To Enter?
4-3

Strategic Issues
Speed Of Entry Joint Venture
Competitive Advantage Reduce Expropriation Chances

Responsibility Allocation Standardization Possibilities Systems To Be Used Organizational Structure

4-4

International vs. Domestic

Economics Stage of Development Balance of Payments Type of System- Barter? Political/Legal Environment Culture

Technology
4-5

Strategic Issues
Stage Decision Making

1 2
3

Highly Centralized Complexity Forces Decentralization Conflict Forces Recentralization

4-6

Environmental Analysis of National Market

Characteristics
Unique Common

Clustering
Dimensions Operating/Planning
4-7

Strategic Planning
Marketing
Decisions Target Markets

Products
Needs Benefits Use Ability To Buy CompetitionStrengths & Weaknesses

Program Modification Balance Of Payments & Currency Political Climate Opportunity. Risk, Capability
4-8

Structure
Achieve Objectives Skills & Resources

Responsibility
4-9

Operational Marketing
Implement Effective Plan Plan
Product Price Channels Communication Target Market Control- Measure/Monitor
4-10

Country Data Analysis

Market Characteristics Marketing Institutions Industry Conditions Legal Environment Resource Availability

Political Environment
4-11

International Market Entry

Exporting
Indirect Direct

Direct Foreign Investment

Minority Interests Joint Ventures Majority Interest Mergers
Horizontal Vertical Product Extension Market Extension
4-12

Nonequity
Licensing Turn-Key Management Contracts

Partnering

Barriers To International Trade

General Agreement on Tariffs and Trade (GATT)- 1947 Increasing Protectionism Trade Blocs & Free Trade Areas Strategy & Barriers
4-13