Presented to: Ms.

Sadaf Rasheed

GROUP MEMBERS

KAMIL IQBAL

INTRODUCTION
UFONE GSM is a Pakistani GSM cellular service provider. It was founded on 29 January 2001.Their main products are Post pay & Prepay connections. UFONE is subsidiary of Pakistan Telecommunication Company. Presently UFONE is giving network services to 750 cities and giving a hard time to the competitors by launching different packages in a short time period.

COMPETITORS

MOBILINK
TELENOR WARID ZONG

UFONE PACKAGES
Paanch ka Pandrah U Loan Uwon U-circle U share Mobile Number Portability Missed Call Notifications Phone Book Saver Virtual Private Network (VPN) Mobile Banking Unlimited SMS Friends N Family

SWOT ANALYSIS
Strengths
Second

Large Market Share

World

wide cheap call rates

Representing

PTCL name

CONT.

Weaknesses
Placing

Franchises Events Jamming

Special

Ufone

Voice Quality

CONT. Opportunities
Continuing

to Expand Globally

Publicity

and Marketing Franchises

Develop

CONT

Threats
Govt.

Interference

Competitors Economic

Conditions

PROCEDURE
Research:

descriptive research Secondary Data: information about ufone. Primary Data: Questionnaires 10 contain 12 questions
Sample

Units: Based on people who use UFONE connection. These people were divided gender wise, 5 male users and 5 female users. Total 10 users.

ANALYSIS OF QUESTIONNAIRE

Q1:Are you aware of UFONE

Q2:Have you ever been customer of Ufone

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 YES NO

MALE FEMALE

CONT
Q3:: Are you satisfied with the service of UFONE

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 YES NO

MALE FEMALE

Cont
Q4:The packages provided by U FONE on advertisement are really persuasive.

Q5:: Do the offers really exist provided by the UFONE

Q6:How do you find the quality of network provided by the U FONE?

Q7:packages of UFONE are relatively ?

Q8:what type of problem do you face while using UFONE

Q9:evaluate the performance of customer service of UFONE

Q10:how do you find the atmosphere of franchise?

Q11:which tools should be used for UFONE promotion?

Q12:if you are satisfied with some another connection, then what type of extra service should UFONE provide?
People

said that UFONE should work on hidden charges and it should clearly identify in advertisement. There should be more franchises for customer convenience UFONE should provide inexpensive rates for other connections as well Relationship with customer should be fair Free SMS should be given UFONE should launch some good packages for PostPay customers

Conclusions and Recommendation

Ufone could develop some new and innovative services to attract customers to increase their revenues as well as it customers:
It

should introduced International SMS packages

They

should also introduce some International call packages to Middle Eastern countries. Ufone ghanta package time of the package should be extend.

In

THANK YOU