Response

Source

Email Address

IP Address

Date Started Time Started Duration

Status

Custom Field1 Custom Field2

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access

Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous

Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous Anonymous

02/06/2012 02/06/2012 02/13/2012 02/13/2012 02/13/2012 02/13/2012 02/13/2012 02/13/2012 02/13/2012 02/14/2012 02/14/2012 02/14/2012 02/14/2012 02/14/2012 02/14/2012 02/14/2012 02/14/2012 02/14/2012 02/14/2012 02/14/2012 02/14/2012 02/14/2012 02/14/2012 02/14/2012 02/15/2012 02/15/2012 02/15/2012 02/15/2012 02/15/2012 02/15/2012

12:47:48 AM 03:53:39 AM 12:44:24 AM 12:48:33 AM 03:35:32 AM 03:38:28 AM 03:42:25 AM 03:45:19 AM 03:48:03 AM 06:24:29 AM 06:25:34 AM 06:29:48 AM 06:34:05 AM 06:38:03 AM 06:42:42 AM 06:47:33 AM 06:52:18 AM 06:56:35 AM 07:02:07 AM 07:06:39 AM 07:10:44 AM 07:17:32 AM 07:21:12 AM 07:31:12 AM 06:02:32 AM 06:06:10 AM 07:06:44 AM 07:17:37 AM 07:24:57 AM 07:29:23 AM

00:04:44 00:11:04 00:03:41 00:03:08 00:02:21 00:03:37 00:02:48 00:02:30 00:02:55 00:00:37 00:04:06 00:04:10 00:03:51 00:04:33 00:04:24 00:04:38 00:04:06 00:05:17 00:03:51 00:03:05 00:06:43 00:03:33 00:09:49 00:32:53 00:03:24 01:00:21 00:10:44 00:05:29 00:04:11 00:40:32

Completed Completed Completed Completed Completed Completed Completed Completed Completed Partial Completed Completed Completed Completed Completed Completed Completed Completed Completed Completed Completed Completed Completed Completed Completed Completed Completed Completed Completed Completed

Response

Source

Email Address

IP Address

Date Started Time Started Duration

Status

Custom Field1 Custom Field2

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39

Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access

49.137.35.110 122.166.101.65 122.179.48.62 115.184.49.149 122.166.16.158 27.34.241.102 122.184.55.148 122.167.174.31 202.75.195.130 223.237.46.181 117.204.14.199 49.200.60.93 117.254.140.126 49.137.117.156 14.96.50.100 115.184.171.97 14.99.26.90 117.216.156.78 122.166.104.132 117.202.64.16 1.23.54.25 115.242.168.139 117.216.157.193 117.192.204.16 117.192.206.123 117.198.2.71 117.192.201.100 117.192.43.238 59.96.46.230 117.192.163.223 122.179.35.68 49.137.227.192 59.96.44.26 117.192.1.153 14.96.126.95 14.96.179.127 116.202.118.229 59.92.137.222 180.215.60.89

01/24/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/25/2012 01/26/2012 01/26/2012 01/26/2012 01/26/2012 01/26/2012 01/26/2012 01/26/2012 01/26/2012 01/26/2012 01/26/2012 01/26/2012

11:51:58 PM 04:52:04 AM 04:52:46 AM 04:54:33 AM 04:57:50 AM 05:01:39 AM 05:10:37 AM 05:12:32 AM 05:23:46 AM 05:26:44 AM 06:27:39 AM 06:40:53 AM 06:54:56 AM 07:06:37 AM 07:17:46 AM 07:44:39 AM 07:46:43 AM 08:08:54 AM 08:40:57 AM 09:15:09 AM 09:24:12 AM 09:30:07 AM 10:20:41 AM 11:48:46 AM 12:38:53 PM 05:47:14 PM 08:58:57 PM 11:31:15 PM 12:00:33 AM 12:51:03 AM 12:56:32 AM 01:31:04 AM 02:00:57 AM 03:14:57 AM 09:02:41 AM 10:51:42 AM 11:31:40 AM 11:35:24 PM 11:52:46 PM

13:18:49 00:08:06 00:03:41 00:10:50 00:05:44 00:09:01 00:09:26 00:06:08 03:20:50 00:00:36 00:04:47 00:12:08 00:13:43 00:01:44 00:05:51 00:15:42 00:13:56 00:09:12 00:23:36 00:12:17 00:17:22 00:06:48 00:12:22 00:00:31 00:06:07 00:10:56 00:05:06 00:05:35 00:07:30 00:07:27 00:07:02 00:12:24 00:15:40 00:09:48 00:07:56 00:03:54 00:06:49 00:06:45 00:08:10

Completed Completed Completed Completed Completed Completed Completed Completed Completed Partial Completed Completed Partial Partial Completed Completed Completed Completed Completed Completed Completed Completed Completed Partial Completed Completed Completed Completed Completed Completed Completed Completed Partial Completed Completed Completed Completed Completed Completed

40 41 42 43 44 45 46 47 48 49 50 51 52

Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access Web Access

117.231.72.182 117.254.124.14 117.192.130.184 14.96.84.228 117.216.158.10 117.202.73.167 180.215.116.151 223.237.109.159 14.99.69.11 125.16.88.4 122.167.89.237 49.203.230.56 122.166.16.158

01/27/2012 01/27/2012 01/27/2012 01/27/2012 01/27/2012 01/27/2012 01/27/2012 01/28/2012 01/29/2012 01/29/2012 01/31/2012 01/31/2012 02/17/2012

01:27:17 AM 01:43:27 AM 02:56:36 AM 06:57:51 AM 09:48:33 AM 12:13:14 PM 02:11:32 PM 02:35:45 AM 11:27:54 AM 11:48:01 PM 02:46:59 AM 06:38:56 AM 04:37:23 AM

00:09:18 00:12:19 00:16:16 00:08:12 00:09:13 00:08:14 00:07:17 00:06:57 00:05:05 00:18:27 00:01:02 00:18:00 00:04:52

Completed Completed Completed Completed Completed Completed Completed Partial Partial Completed Partial Partial Completed

1. Which of the product categories do you belong Custom Field3 Custom Field4 Custom Field5 to?

2. Which telecom service provider/s do you use?

Prepaid Prepaid Postpaid Prepaid Prepaid Postpaid Prepaid Prepaid Prepaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid Postpaid

Aircel Aircel Vodafone Airtel Airtel Airtel Reliance Airtel Vodafone Aircel Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone

Custom Field3 Custom Field4 Custom Field5 1. Which telecom service provider/s do you use? Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Airtel Airtel Airtel Airtel Airtel Vodafone Vodafone Vodafone Airtel

Airtel

Vodafone Airtel

Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone

Vodafone

Airtel Airtel

Vodafone Airtel Vodafone

Airtel Airtel Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Vodafone Airtel

3. Did you use the Mobile Number Portability (MNP) service to change to Vodafone recently? If other, please specify

No

No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Aircel

Uninor

Aircel

Aircel

Uninor

5. When I say "Vodafone" what is the first thing that comes to your 4. For how many years have you been a customer of Vodafone? mind?

2 years

Zoo zoo & Logo

2 years 3 months 5 months 2 months 6 months 4 months 1 year 8 months 3 months 4 months 9 months 6 months 1 year 1 month 7 months 5 months 8 months 11 months 1 year 5 months 6 months

Fast Internet Red Zoo zoo The logo Zoo zoo Colour Red Vodafone logo Zoo zoo & Logo Pug Trust Friends logo Network Network Fast Internet Pug 3G Network offers Zoo zoo & Logo Red

Idea

Reliance

Idea

Reliance Idea

Idea

Idea

6. Rate the factors that led you to choose Vodafone.

Rate the following items using numbers from 1 to 5, with 5 being the highest and 1 being the lowest priority. Tariff Plans Network Value Added Services Advertising

4 4 3 5 5 5 5 4 4 5 5 4 5 5 5 5 5 5 5 5 4

5 5 5 5 3 5 5 5 5 5 5 5 5 5 5 5 4 5 5 5 5

4 2 1 2 1 2 2 3 3 2 4 3 2 3 3 3 3 2 4 2 4

5 3 4 4 4 3 4 4 2 2 5 5 5 5 5 4 5 4 5 5 3

3. Did you 2. Which of the use the product categories do Mobile you belong to? Number MTS If other, please Prepaid Prepaid Prepaid tata Prepaid tata Prepaid No No No No No

Docomo

Prepaid Prepaid tata BSNL Prepaid Prepaid

Yes No No

No

airtel Prepaid Prepaid Prepaid Prepaid Prepaid No No No No No

MTS Prepaid tata Postpaid Postpaid No No No

BSNL

Prepaid Prepaid Prepaid Tata Postpaid

No

No No

No

singular

7. On Vodafone services, how satisfied are you? Friends & Relatives Retailers' Suggestions Service quality Value for money Purchase experience

Satisfied

Extremely satisfied

Extremely satisfied

3 3 5 3 5 3 3 5 4 4 5 5 4 4 5 5 5 5 5 3 5 4. Since how many years you have been a customer to Vodafone?

4 1 3 3 2 2 1 2 3 1 1 3 1 3 3 2 2 2 2 2 3 5. When I say "Vodafone" what is that first thing that comes to your mind?

Satisfied Satisfied Satisfied Dissatisfied Satisfied Extremely satisfied Satisfied Satisfied Satisfied Satisfied Satisfied Satisfied Dissatisfied Satisfied Satisfied Satisfied Neutral Extremely satisfied Satisfied Satisfied Dissatisfied 6. If you had to rank the factors that lead you to choose Vodafone, rank them from 1 to 6 with the element with highest priority to be ranked 1st? Tariff Plans 2 1 3 1 1

Satisfied Neutral Neutral Dissatisfied Satisfied Satisfied Satisfied Dissatisfied Neutral Satisfied Satisfied Dissatisfied Extremely dissatisfied Neutral Neutral Neutral Dissatisfied Satisfied Neutral Neutral Neutral

Satisfied Satisfied Neutral Satisfied Extremely satisfied Satisfied Neutral Neutral Satisfied Satisfied Neutral Extremely satisfied Neutral Satisfied Dissatisfied Satisfied Satisfied Satisfied Satisfied Extremely satisfied Neutral

5 years 6 5 2 5

good coverage RED network follows u every Hutch good service

Network 1 2 2 3 2

Value Added Services 4 4 4 5 3

5 4yrs 6 years

worst customer service pug & zoo zoo zoo zoos

1 4 2

2 3 5

4 1 4

zoo zoo

4 years 7 5 7 years few months

vodafone logo with red Student Friendly Tariff connectivity The pug the brand name itself

3 1 3 2 3

1 2 5 3 2

6 3 4 4 4

5 years

Ads of zoozoo and pug

5years 3

vodafone puppy seamless connectivity

1 2

2 1

6 5

5 years 4.5 years 6

Brand name zoozoo better than airtel call

5 2 1

3 1 2

4 4 3

8. Overall, how satisfied are you with Vodafone services? Installation or first use experience Continuous usage experience Customer Service

Satisfied

Satisfied

Extremely satisfied

Satisfied

Satisfied Neutral Satisfied Satisfied Satisfied Satisfied Neutral Dissatisfied Satisfied Extremely satisfied Neutral Satisfied Dissatisfied Satisfied Satisfied Satisfied Neutral Satisfied Satisfied Satisfied Neutral

Satisfied Neutral Satisfied Neutral Extremely satisfied Extremely satisfied Satisfied Extremely dissatisfied Dissatisfied Satisfied Neutral Extremely dissatisfied Extremely dissatisfied Satisfied Satisfied Satisfied Dissatisfied Extremely satisfied Satisfied Satisfied Dissatisfied

Extremely satisfied Dissatisfied Dissatisfied Extremely dissatisfied Neutral Neutral Neutral Extremely dissatisfied Extremely dissatisfied Dissatisfied Dissatisfied Extremely dissatisfied Dissatisfied Neutral Extremely dissatisfied Neutral Dissatisfied Satisfied Dissatisfied Neutral Extremely dissatisfied

Satisfied Extremely satisfied Satisfied Dissatisfied Satisfied Extremely satisfied Satisfied Dissatisfied Satisfied Satisfied Neutral Extremely dissatisfied Dissatisfied Satisfied Satisfied Satisfied Dissatisfied Extremely satisfied Satisfied Satisfied Dissatisfied

7. On Vodafone services, how satisfied are you on a 1-5 scale where (1) means "Very Dissatisfied" and (5) is "Very Satisfied"? Advertising 3 6 1 6 6 Friends & Relatives 5 3 5 2 4 Retailers' Suggestions 6 5 6 4 5 Service quality Satisfied Satisfied Satisfied Dissatisfied Satisfied

6 2 1

3 5 3

5 6 6

Extremely dissatisfied Satisfied Satisfied

Dissatisfied

2 4 2 1 1

5 5 1 5 5

4 6 6 6 6

Satisfied Satisfied Satisfied Dissatisfied Satisfied

Satisfied

3 6

5 4

4 3

Satisfied Extremely satisfied

1 3 4

2 5 5

6 6 6

Satisfied Dissatisfied Satisfied

Extremely satisfied

9. Would you recommend Vodafone to others?

10. Were you a customer of Vodafone previously?

No Yes Yes No No Yes Yes No Yes Yes Yes No Yes Yes Yes No No Yes No No No Yes Yes Yes No Yes Yes Yes No

Value for the price Neutral Satisfied Satisfied Satisfied Neutral

Purchase experience Satisfied Neutral Neutral Satisfied Neutral

Satisfied Satisfied Satisfied

Satisfied Neutral Satisfied

Neutral

Satisfied

Neutral Satisfied Neutral Satisfied Neutral

Neutral Satisfied Satisfied Neutral Satisfied

Satisfied

Extremely satisfied

Satisfied Satisfied

Neutral Satisfied

Neutral Neutral Satisfied

Neutral Neutral Satisfied

Extremely satisfied

Extremely satisfied

11. Did you change your service provider recently? If yes then answer the next question or else skip to Q.no 13.

No No No No Yes No No

Installation or first use experience Satisfied Neutral Satisfied Neutral Satisfied

Satisfied Neutral Satisfied

Neutral

Satisfied Extremely satisfied Extremely satisfied Satisfied Satisfied

Extremely satisfied

Neutral Satisfied

Neutral Neutral Satisfied

Extremely satisfied

12. Did you change your service provider through the convenience of Mobile Number Portability (MNP)?

No No No No Yes No

Usage experience Satisfied Satisfied Satisfied Dissatisfied Satisfied

Satisfied Satisfied Extremely satisfied

Neutral

Satisfied Extremely satisfied Satisfied Satisfied Satisfied

Extremely satisfied

Extremely satisfied Extremely satisfied

Neutral Satisfied Satisfied

Extremely satisfied

13. Since how long have you been a customer of your current service provider?

14. Rate the factors that made you choose your current service provider. Call rates Moderate High Moderate Moderate Moderate Moderate Moderate

2 years 2 years 6 years 5 years 4 months 2 years 4 years

8. Overall, how satisfied are you with Vodafone services? Customer Service Satisfied Extremely satisfied Extremely dissatisfied Neutral Satisfied

Satisfied Satisfied Satisfied Dissatisfied Satisfied

Extremely dissatisfied Neutral Satisfied

Extremely dissatisfied Satisfied Satisfied

Satisfied

Neutral

Dissatisfied Neutral Extremely dissatisfied Dissatisfied Satisfied

Satisfied Satisfied Dissatisfied Satisfied Satisfied

Satisfied

Extremely satisfied

Neutral Dissatisfied

Satisfied Satisfied

Satisfied Dissatisfied Satisfied

Neutral

Dissatisfied Satisfied

Extremely satisfied

Neutral

Special Offers Advertising Friends or relatives Retailer suggestions Superior Network Internet or 3G services Low Low Low Very Low Moderate Very High Low Low High Very Low Moderate Very High Moderate Moderate High Moderate Moderate Moderate Moderate Moderate Moderate High Moderate Moderate Moderate Very High Moderate Low Moderate Moderate Moderate Low High Very High Very High Moderate High Moderate Moderate Very Low Moderate Very High

9. Would you recommend Vodafone to others?

10. Which of the product categories

11. Were you a customer of Vodafone previously?

12. Did you change your service provider recently? If Yes then answer the

13. Did you change your service provider through the

14. Since how long have you been a customer of your current service

Probably Probably Probably Prepaid Will not Prepaid Probably Prepaid Prepaid Prepaid Prepaid Yes Yes Yes No No No No No 4 years 4 years 2 years 5 years Yes No No 3 years No No No one year

Prepaid Not Sure Probably Prepaid Probably Prepaid Prepaid Not Sure Prepaid Prepaid Probably Probably Will not Probably Definitely Will Prepaid Prepaid Definitely Will Prepaid Prepaid Not Sure Prepaid Probably

No

No

7 years

Yes No Yes Yes Yes

No No No No No

No No

one and half years 5 years 3 months 4 years 3yrs

Yes Yes Yes No No

Yes No Yes No No

No No

1 year 1 year 6 months 6 yrs 7 years

Prepaid Prepaid Prepaid Not Sure Not Sure Definitely Will Prepaid Not Sure Postpaid Postpaid

Yes No No

No No No

No

4-5 YEARS 9 years 5 years

No

No

No

more than 2 years

No No

No No

9 27 yrs

15. Do you believe your current service provider offers you a superior experience compared to Vodafone?

No No Yes Yes Yes Yes Yes

15. What made you choose your current service provider?

Call rates Call rates Special Offers Superior Network Call rates Friends or relatives

Superior Network

Friends or relatives Call rates Friends or relatives Friends or relatives Internet or 3G services

Internet or 3G services Superior Network Internet or 3G services Friends or relatives Superior Network

Special Offers Superior Network Superior Network

Call rates

Superior Network Advertising

16. Would you consider changing your service provider? If yes answer the next question or else skip to Q.no 18.

17. If yes would you consider Vodafone?

No No No No No No No

No

No No No

17. Would you consider changing your 16. Do you believe your current service provider offers you a superior experience compared to service provider? If Yes answer the next Vodafone? question or else skip to next page.

No Yes Yes Yes Yes Yes

Yes No No No No No

Yes

No

No Yes Yes Yes No

Yes Yes No No Yes

Yes Yes Yes Yes Yes

No No No No No

No Yes Yes

Yes No No

Yes

No

Yes Yes

No

18. Which is the recent ad campaign in the telecom space that you can recall?

airtel - har ek friend zaruri hota hai airtel Vodafone 3G airtel - har ek friend zaruri hota hai Vodafone Zoo zoo airtel - har ek friend zaruri hota hai airtel - har ek friend zaruri hota hai Zoo zoo campaign airtel - har ek friend zaruri hota hai Idea Sirjee Tata Docomo Vodafone airtel - har ek friend zaruri hota hai Idea Vodafone Idea airtel - har ek friend zaruri hota hai Zoo zoo campaign airtel - har ek friend zaruri hota hai Vodafone airtel - har ek friend zaruri hota hai Idea airtel - har ek friend zaruri hota hai Airtel Idea Zoo zoo campaign Vodafone Airtel

18. If Yes would you consider Vodafone?

Yes

No

No No No

Yes

No

Yes

No

19. Where would you search information on the benefits and plans by various service providers? Internet May Do Not Sure Not Sure May Do Not Sure May Do May Do Not Sure Definitely Will Will not May Do Definitely will not May Do Not Sure Not Sure May Do May Do Not Sure May Do Definitely Will Will not Will not Not Sure Not Sure Will not Will not Not Sure Will not Will not Friends or relatives Retailers Definitely Will May Do Definitely Will Definitely Will May Do Definitely Will May Do Not Sure Not Sure Not Sure May Do Will not Definitely Will Will not Not Sure Definitely Will Not Sure Not Sure Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will May Do Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will Not Sure 20. Where would you research information on the benefits and plans Internet Internet Friends or relatives Friends or May Do May Do Definitely Will Will not May Do May Do Not Sure May Do Will not Will not Not Sure Not Sure May Do May Do May Do Definitely Will Not Sure May Do May Do Definitely Will

19. The recent ad campaign in the telecom space that you can recall and the one you liked the most.

zoozoo AIRTEL - Har Friend Zaroori Hai Yaar zoo zoo ad zoo zoo zoo zoo airtel airtel, har ek friend zaroori hota hai airtel "har fried zaruri hey yar" airtel- har ek friend zaroroi hai har ek friend zaruri hota hai... by Airtel. Everyone needs a friend

Friends or Friends or Friends or Friends or Friends or Friends or

vodafone - zoo zoo zoozoo zoo zoo Idea 3G Ad on Population control............Liked Airtel ad on "Har ek friend jaroori hota hai" 3G ad campaign airtel har ek fren zaroori hotha hai airtel, har friend zaroori hota hai vodafone 3g and idea airtel docomo tata docomo Zoo Zoo Ad Docomo airtel - Har ek Friend zaruri hai zoozoo airtel har ek friend zozoo's none none dont remember the one with Ranbir kapoor in docomo ad airtel "har ek frend zaroori hota hai"

Internet Internet Internet Internet Internet Internet Internet

Friends or Friends or Friends or Friends or

Friends or

Internet Internet

Friends or Friends or Friends or Friends or

Internet

AIRTEL- HAR EK FRIEND ZAROORI HOTA HAI airtel- har ek friend zaroori hai yaar vodafone zoo zoo Airtel idea..abhishek for 3G video calling... baby ad keep it simple silly- docomo zoozoo from vodafone

Friends or Internet Friends or

Internet

Friends or Friends or

zioo

Internet

durex

News paper & Magazines TV Commercials Outdoor Hoardings & Kiosks Not Sure May Do Will not May Do Definitely Will Will not Not Sure May Do May Do May Do Not Sure Will not Not Sure Not Sure Not Sure Definitely Will Definitely Will Definitely Will Not Sure Not Sure May Do Not Sure May Do Definitely Will Definitely Will Not Sure May Do Will not Will not Will not Not Sure Definitely Will May Do May Do Definitely Will May Do May Do May Do Definitely Will Definitely Will Definitely Will May Do May Do May Do Not Sure May Do May Do May Do Definitely Will May Do May Do May Do Definitely Will May Do May Do Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will Definitely Will May Do Definitely Will Definitely Will May Do Will not May Do May Do May Do May Do Not Sure Definitely Will May Do May Do May Do May Do May Do May Do Not Sure Definitely Will May Do Not Sure Definitely Will

Retailers Retailers

News paper & Magazines

TV Commercials TV Commercials

News paper & Retailers Retailers Retailers

TV Commercials

Retailers Retailers

News paper &

Retailers Retailers TV Commercials News paper & Retailers News paper & TV Commercials

Retailers Retailers Retailers TV Commercials

Retailers Retailers TV Commercials TV Commercials Retailers

Retailers Retailers Retailers

TV Commercials

TV Commercials

Retailers TV Commercials

20. If you were to switch from your current service provider what would that one thing be which would drive you make that switch? If other, please specify Enhanced Network Internet & 3G services Call rates Enhanced Network Enhanced Network Advertising Call rates Call rates In-group packages Call rates In-group packages Call rates In-group packages Call rates Call rates Enhanced Network Advertising Call rates If other, please specify Enhanced Network In-group packages In-group packages In-group packages In-group packages Call rates Call rates If other, please specify If other, please specify Call rates

Corporate Offers

Corporate Offers Offers & Gifts

Outdoor Hoardings & Kiosks

If other, please specify

Outdoor Hoardings & Kiosks

Outdoor Hoardings & Kiosks

friends

seats in buses

21. Select different variables for each company which you think have made them stand out. Vodafone/Advertising 1 1 1 1 1 1 Vodafone/Call rates Vodafone/Network 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 22. If you were to gauge each service provider based on factors that has Vodafone/Advertisin g 1 1 1 1

21. If you were to switch from your current service provider what would that one thing be that would drive you to make that switch? If other, please specify Call rates Friend to Friend talk time packages Call rates Call rates Friend to Friend talk time packages Call rates Call rates Call rates Call rates Call rates Call rates

1 1 1

Call rates Friend to Friend talk time packages Call rates Call rates Friend to Friend talk time packages Enhanced Network Enhanced Network Enhanced Network Internet & 3G services Call rates If other, please specify Call rates Call rates Enhanced Network Advertising Call rates Internet & 3G services Friend to Friend talk time packages Enhanced Network Enhanced Network Call rates Call rates Internet & 3G services

1 1 1 1 1 1 1 1 1 1 1 1 1 1

unwanted messages

1 1 1 1

Call rates Enhanced Network Call rates Call rates Internet & 3G services Call rates Call rates

1 1 1

Enhanced Network

Night Plans

Airtel/Advertising Vodafone/Customer Service Vodafone/Internet Vodafone/3G Vodafone/Value Added Services 1 Airtel/Call rates 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

Vodafone/Call rates

Vodafone/Network 1

Vodafone/Cust omer Service 1 1

Vodafone/Internet 1

Vodafone/3G

Vodafone/Value Added Services 1

1 1 1 1 1 1 1

1 1

1 1

1 1

1 1 1 1 1 1 1

1 1

1 1

1 1 1 1

Airtel/Network 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Airtel/Customer Service 1

Airtel/Internet Airtel/3G Airtel/Value Added Services Idea/Advertising 1 Idea/Call rates 1 1 1 1 1 1 1 1 1 Idea/Network

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1

1 1 1

1 1 1 1 1 1

1 1 1 1

Airtel/Advertisi ng 1 1 1 1

Airtel/Call rates

Airtel/Network 1 1 1 1 1 1 1 1

Airtel/Cus tomer 1

Airtel/Internet 1

Airtel/3G

Airtel/Value Idea/Advertisin Added Services g 1 1 1

1 1 1 1 1 1 1

1 1

1 1

1 1 1 1

1 1

1 1 1 1 1 1

1 1 1 1

1 1 1

1 1 1 1 1 1 1 1 1 1 1 1

1 1 1

1 1 1 1 1 1 1 1 1 1 1

1 1 1 1

1 1 1 1 1 1

1 1

1 1 1

1 1

Uninor/Advertising Idea/Customer Service Idea/Internet Idea/3G Idea/Value Added Services Uninor/Call rates 1 1 1 Uninor/Network

1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1

Idea/Call rates

Idea/Network

Idea/Cust omer

Idea/Internet

Idea/3G

Idea/Value Added Uninor/Advertisi Services ng 1

1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1

1 1

Aircel/Advertising Uninor/Customer Service Uninor/Internet Uninor/3G Uninor/Value Added Services Aircel/Call rates Aircel/Network

1 1

Uninor/Call rates 1

Uninor/Network

Uninor/Cus tomer

Uninor/Internet

Uninor/3G

Uninor/Value Added Services

Aircel/Advertisi ng 1 1

1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1

1 1 1 1

1 1

Aircel/Internet Aircel/Customer Service 1 1 Aircel/3G 1 1 Aircel/Value Added Services Tata Docomo/Advertising 1 1 1 1 Tata Docomo/Call rates 1 1

1 1 1 1 1

1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1

1 1

1 1

1 1 1 1 1

1 1 1

Aircel/Call rates

Aircel/Network

Aircel/Cus tomer

Aircel/Internet

Aircel/3G

Aircel/Value Added Services

1 1 1 1 1 1

1 1

1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1

1 1 1 1 1 1

1 1 1

1 1

Tata Docomo/Network

Tata Docomo/Customer Service

Tata Docomo/Internet

Tata Docomo/3G

Tata Docomo/Value Added Services

1 1 1 1 1 1 1

Tata Docomo/Advertising 1

Tata Docomo/Call rates 1 1 1 1 1 1 1

Tata Tata Docomo/Network Docomo/Customer

Tata Docomo/Internet

1 1 1 1 1 1

1 1 1 1 1

1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1

1 1 1 1 1 1

BSNL/Advertising

BSNL/Call rates

BSNL/Network 1 1 1 1

BSNL/Customer Service

BSNL/Internet

BSNL/3G

BSNL/Value Added Services

1 1

1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1

Tata Docomo/3G

Tata Docomo/Value 1

BSNL/Advertisin g

BSNL/Call rates

BSNL/Network 1

BSNL/Cust omer

BSNL/Internet

1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1

1 1 1

1 1

1 1 1 1 1 1 1 1

22. Which age category do you fall under?

23. Annual Income

22-27 22-27 28-35 36-58 36-58 36-58 18-21 18-21 22-27 36-58 22-27 22-27 22-27 28-35 22-27 28-35 28-35 28-35 28-35 28-35 28-35 36-58 28-35 28-35 22-27 28-35 36-58 28-35 36-58

Rs.5,00,000 to Rs.9,99,999 Still a dependent Rs.3,00,000 to Rs.4,99,999 Rs.1,00,000 to Rs.2,99,000 Rs.3,00,000 to Rs.4,99,999 Rs.3,00,000 to Rs.4,99,999 Rs.50,000 to Rs.99,000 Less than Rs.50,000 Rs.1,00,000 to Rs.2,99,000 Rs.5,00,000 to Rs.9,99,999 Rs.1,00,000 to Rs.2,99,000 Rs.1,00,000 to Rs.2,99,000 Rs.3,00,000 to Rs.4,99,999 Rs.3,00,000 to Rs.4,99,999 Rs.3,00,000 to Rs.4,99,999 Rs.1,00,000 to Rs.2,99,000 Rs.3,00,000 to Rs.4,99,999 Rs.3,00,000 to Rs.4,99,999 Rs.1,00,000 to Rs.2,99,000 Rs.3,00,000 to Rs.4,99,999 Rs.3,00,000 to Rs.4,99,999 Rs.5,00,000 to Rs.9,99,999 Rs.50,000 to Rs.99,000 Rs.3,00,000 to Rs.4,99,999 Rs.1,00,000 to Rs.2,99,000 Rs.3,00,000 to Rs.4,99,999 Rs.5,00,000 to Rs.9,99,999 Rs.1,00,000 to Rs.2,99,000 Rs.5,00,000 to Rs.9,99,999 23. 24. Which category Annual Income do you

BSNL/3G 1 1

BSNL/Value Added Services 22-27 22-27 22-27 22-27 22-27 22-27 22-27 22-27 22-27 22-27 22-27 Rs.1,00,0 Still a Still a Still a Still a Still a Still a Still a Still a Still a Still a

1 1

22-27 22-27 18-21 22-27 22-27 22-27 22-27 22-27 18-21 22-27 22-27 22-27 22-27 22-27 22-27 22-27 22-27 22-27 22-27 22-27 22-27 22-27 22-27

Still a Still a Still a Still a Rs.1,00,0 Still a Still a Still a Still a Still a Still a Still a Still a Still a Still a Still a Still a Still a Still a Still a Still a Still a Still a

22-27 22-27 22-27 22-27 22-27 22-27 22-27

Still a Still a Still a Still a Still a Still a Still a

22-27

Still a

66 &

Rs.