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  • Parle G Marketing Strategy 100204200548 Phpapp02

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    Manish Rastogi
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    The document provides an overview of a marketing strategy group presentation on the biscuit industry in India. The presentation includes an overview of the Indian biscuit industry market size and growth rate, a Porter's five forces analysis of the industry leader Parle, a SWOT analysis of Parle G biscuits, and future challenges and suggestions for Parle G biscuits. Key details covered are the Rs. 9,000-crore biscuit market in India, annual industry growth rates between 2003-2008, and a focus on analyzing market leader Parle and their popular Parle G biscuit brand.

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    The document provides an overview of a marketing strategy group presentation on the biscuit industry in India. The presentation includes an overview of the Indian biscuit industry market size and growth rate, a Porter's five forces analysis of the industry leader Parle, a SWOT analysis of Parle G biscuits, and future challenges and suggestions for Parle G biscuits. Key details covered are the Rs. 9,000-crore biscuit market in India, annual industry growth rates between 2003-2008, and a focus on analyzing market leader Parle and their popular Parle G biscuit brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    5 views3 pages

    Parle G Marketing Strategy 100204200548 Phpapp02

    Uploaded by

    Manish Rastogi
    The document provides an overview of a marketing strategy group presentation on the biscuit industry in India. The presentation includes an overview of the Indian biscuit industry market size and growth rate, a Porter's five forces analysis of the industry leader Parle, a SWOT analysis of Parle G biscuits, and future challenges and suggestions for Parle G biscuits. Key details covered are the Rs. 9,000-crore biscuit market in India, annual industry growth rates between 2003-2008, and a focus on analyzing market leader Parle and their popular Parle G biscuit brand.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 3

    Marketing Strategy Group - 6

    PRESENTATION OVER VIEW


    Overview of Biscuit Industry in India Porters Model About Parle Parle Products Parle SWOT analysis About Parle G Biscuit Parle G - Future Challenges Our Suggestions

    Introduction on Biscuit Industry


    Biscuits market in India : Rs 9,000-crore (Rs 90-billion) Annual growth rate of Biscuit Industry as follows:
    % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08

    Yr. 20S0te8ady.egxreomwpthtioonf 1fr4om 1C5en %tralnEnuxcailslyeDuty

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