WAR AND PEACE

Family Background. His interest In High quality sound. World war II. End of the world war and start of Tokyo Tsushin Kogyo Kabushiki Kaisha in 1946. In 1949, Morita and Ibuka developed a magnetic recording tape. Rise of sony corporation.

SELLING AND MANAGEMENT

Transformation of Japanese products from poor quality to better quality. Launching of TAPECORDER. Sony was known GINEA PIG Trinitron System, Filmless Camera, CD System, etc. WALKMAN a Huge Success. Refused to sell Sony's products under any other names. Influential people molded thinking pattern of Akio Morita

Hiring new employees. I am rich but you are wealthy Concept of life time employment. Important managerial skill To understand subordinates. Management is not Dictatorship. Nullified the strike. Managers need to be good in all aspects.

Management must consider their employees & act towards their well being. Company will go no where if all thinking done by Management. Task oriented for advertising campaign. Investment and Profit both are required. Manager should try to predict future and sense changes.

AMERICANS V/S JAPANESE

Americans
Relies on outsiders for business decisions.
Profit oriented with priority on return to investors. Use labour as PROFIT MAKING TOOLS. Tries to specialize their workers in one area only. Differentiates employees as per their designation.

Japanese
Self sufficient in decision making.
Profit oriented to improve the livelihood of the workers. Use labour as AN ASSET of the company. Workers are trained in many varieties of work. Treats all employees equally.

Americans
Believes on monitory return on shareholders investments. During Recession reduced staff.

Japanese
Believes on monitory as well as nonmonetary returns on shareholders investments. During recessions employees were treated fairly and found solution on the problem. Use proposal system in which other employees can express their views.

Decisions are taken by one manager or the small team of experts.

Americans
Decisions are taken on the basis of facts that they have come to know, they are not aware with environmental factors. And they tries to put all possible facts together and find solutions. Philosophy of the company controlled by top management.

Japanese
They have sixth sense. They puts general idea, their sixth sense and environmental factors in decisions.

Company have its own philosophy.

COMPETITION

Secret of Japanese Business success. We Japanese are competitive not only in business but also in life. Sunset industries got government support and low cost loans. Free economic system. Outwitting an opponent in some clever deal in not what Japanese are interested in. Changes according to competition.

MOTTAINAI

NEWSPAPER CONSERVATION OF ENERGY OIL CRISIS MANAGEMNET

TECHNOLOGY

ATTITUDE in AMERICAN Vs JAPANESE WORKER TRINITRON SET USE OF LASERS VIDEOTAPE

WORLD TRADE-AVERTING CRISIS

Exchange Rate Trade Imbalance Protectionism

EXPANSION OF SONY CO. LTD.

Expansion in United States San Diego Expansion In Europe Germany France Britain New Product Development

Thank you
Mr. SONY

For bringing a revolution in our lives

By Indraneel Patil 72 Aditi Save 84 Siddhesh Sawant 87 Deepak Shirke 96 Shrinivas Bolli 101