Year

Quarter
2002
2002
2002
2002
2003
2003
2003
2003
2004
2004
2004
2004
2005
2005
2005
2005
2006
2006
2006
2006
2007
2007
2007
2007
2008
2008
2008
2008

1
2
3
4
1
2
3
4
1
2
3
4
1
2
3
4
1
2
3
4
1
2
3
4
1
2
3
4

Sales (INR Crore)

No. of Distributors
DistributorsCompetitor's
Margin (%)Company's
Sales Force
Total
Sales Incentives
ForceAdvertising
(INR Crores)
Budget
20
155
5
1300
0.5
0.5
1.2
22
160
5
1400
0.6
0.6
1.4
24
160
5.5
1420
0.6
0.6
1.5
26
165
5.5
1425
0.6
0.6
1.4
26
165
6
1400
0.7
7
1.4
28
165
6
1420
0.7
0.7
1.5
28
165
6
1425
0.7
0.7
1.6
32
170
6.5
1425
1
1
1.6
30
170
6.5
1460
1
1
1.5
34
175
7
1490
1
1
1.8
34
175
7
1510
1
1
1.8
32
175
7
1610
1
1
1.7
36
180
7.5
1650
1.5
1.5
1.8
38
180
7.5
1700
1.5
1.5
1.9
38
185
8
1750
1.5
1.5
1.9
40
190
8
1760
1.5
1.5
2.4
44
200
8.5
1790
1.8
1.8
2.1
46
210
9.5
1800
1.8
1.8
2.4
48
200
9.5
1800
1.8
1.8
2.5
50
210
10
1800
2
2
2.5
58
220
10
2000
2.1
2.1
2.9
60
220
12
2000
2.1
2.1
3.1
62
230
12
2000
2.2
2.2
3.2
68
230
12.5
2000
2.3
2.3
3.4
72
250
12.5
2400
2.9
2.9
3.6
78
260
14
2500
3
3
4.1
84
265
15.5
2500
3.5
3.5
4.2
102
270
16
2500
4
4
5.4

Celebrity Endorsement
D1
D2
1
0
1
0
2
0
2
0
1
0
1
0
2
0
2
0
2
0
2
0
1
0
1
0
2
0
2
0
3
0
3
0
1
0
1
0
3
0
3
0
1
0
1
0
2
0
2
0
1
0
1
0
3
0
3
0

D3
0
0
1
1
0
0
1
1
1
1
0
0
1
1
0
0
0
0
0
0
0
0
1
1
0
0
0
0

0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
1
0
0
1
1
0
0
0
0
0
0
1
1