0. Chef - famous iconic chefs - pull 1. Internship - financial students frm B schools - issue addressal 2.

Corporate tieups - lot of industries in Kanpur - large quantities regular str eam of revenue 3. Cake/bakery exhibitions - will attract lot of customers 4. Hub and spoke model - why not try this. this will reduce costs ?? 5. Customised baby shower and wedding cakes - ??? 6. Promotional activity- BTL push strategy (sweets) 7. Transparent kitchen - will exhibit hygiene, care 8. Increase the frequency of purchase - ? 9. tieups with premiur institutes like IIT kanpur, IIM lucknow and other colleg e fest and setting up stalls ???, sponsors, 10. Mobile vans 11. mascot for quality - hat 12. ERP - hw ll it help? ( No cake industry usues it) - expenses 13. outsourcing consulting compaanies - lack of skill, expenses , cos 14. standard guidelines doc on operating procedure - advertising, promotions as a % of sales, 15. sugar free cakes, low calorie cookies, - diabetes alarmingly rise - targeti ng health conscious customers 16. Ambience & feel of each outlet - personal observation. Scope for improvemen t 17. Packaging - reusable plastic and spill-proof boxes for its cakes . Special c ardboard and plastic containers to pack cakes for parties and weddings. 18. Loyalty schemes- accumulation of customer loyalty points and redeemal 19. Having happy hours by introducing shakes fruit smoothies.This will create a hype and you will be able to increase your sale of drinks. Start some sort of a contest and give the entry form on purchase of certain pudding or even more tha n one cookies/cakes. As for the contest after a certain time give away something free.Like a lucky coupon for a night of fine dining on the house. 20.Party hall - attracting lot of guests Open Kidzone and offering goodies Conduct Cake exhibitions Provision for party halls Corporate tie-ups in industrial towns like Kanpur Flash mobs in Saharaganj mall to create a buzz about Mr.Brown Create a Mr.Brown mascot for quality Online-customized wedding & Baby shower cakes Viral marketing Low calorie Cakes & Pastries to target health conscious customers Iconic Chefs Corporate tie-ups to ensure more footfall Position Mr.brown as a chill out hubs

prodt differentn cross selling promotional - targetinbg children, corporates