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  • Strategic Analysis On Lipton Tea: by Sanjay Nasit Submitted To Mr. K.S.Prasad

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    Lipton tea was created in the late 19th century by Sir Thomas Lipton and is now one of the top three international tea brands. It is exported to over 150 countries and is considered the number one brand for quality. A strategic analysis of Lipton tea identifies its strengths as its rich taste, unique aroma, good packaging and brand visibility. Weaknesses include being affected by moisture and storage problems, while opportunities lie in corporate and hotel tie-ups and providing cheaper packets for rural areas. Threats come from competing tea brands and preferences shifting to coffee or other beverages.

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    Lipton tea was created in the late 19th century by Sir Thomas Lipton and is now one of the top three international tea brands. It is exported to over 150 countries and is considered the number one brand for quality. A strategic analysis of Lipton tea identifies its strengths as its rich taste, unique aroma, good packaging and brand visibility. Weaknesses include being affected by moisture and storage problems, while opportunities lie in corporate and hotel tie-ups and providing cheaper packets for rural areas. Threats come from competing tea brands and preferences shifting to coffee or other beverages.

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    3 views7 pages

    Strategic Analysis On Lipton Tea: by Sanjay Nasit Submitted To Mr. K.S.Prasad

    Uploaded by

    manojpatoliya
    Lipton tea was created in the late 19th century by Sir Thomas Lipton and is now one of the top three international tea brands. It is exported to over 150 countries and is considered the number one brand for quality. A strategic analysis of Lipton tea identifies its strengths as its rich taste, unique aroma, good packaging and brand visibility. Weaknesses include being affected by moisture and storage problems, while opportunities lie in corporate and hotel tie-ups and providing cheaper packets for rural areas. Threats come from competing tea brands and preferences shifting to coffee or other beverages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Strategic analysis on Lipton tea

    By Sanjay Nasit Submitted to Mr. K.S.Prasad

    G.H.Patel PG Inst. Of Business Management Vallabh vidyanagar

    Introduction
    Lipton was created at the midend of the 19th century by Sir Thomas Lipton. Under the slogan direct from the tea gardens to the tea pot, It was launched in 1890 and is the No. 1 tea brand owned and originating from any tea growing country. Lipton Tea is now exported to almost 150 countries worldwide. Lipton is rated amongst the top 3 international tea brands and is considered the No.1 for Quality. The brand is well-represented in many countries across the globe, including the USA, France, Japan, Saudi Arabia, Australia, and Sweden.

    Lipton Products

    Lipton Products

    S.W.O.T Analysis Strength 1.Rich taste and flavor 2.Unique aroma 3.Good packaging 4.Good / brand visibility

    Weakness 1. Affected by moisture/storage problem

    S.W.O.T Analysis Opportunity 1.Corporate tie-ups/ hotel tie-ups 2.Cheaper packets for rural areas Threats 1.Competing tea brands 2.Preference for people having coffee or other beverages

    Pest analysis

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