Apple bought NeXT in 1996, bringing When the CEO in 1997, Gil Amelio,

Jobs back to Apple was thrown out, Jobs took his place

To show how profitable he could make Apple again, he released a number of new items like the Newton, Cyberdog, and OpenDoc. He invented the i-pod and world thinnest notebook MAC BOOK AIR.(now this is called CREATIVITY) The coming years brought many new products, including Mac OS X, the iMac, the iTunens, i-TV. And the recent ones include i-Phone, i-Pad and i-Pad II. Products and fig. Hardware Mac (personal computer series), Apple Remote Desktop Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work, Logic pro, Cinema Display etc. Consumer Electronics - i pod, ipad hi-fi, i phone, Apple TV Employees - 40,787 full-time ; 3,399 temporary (March 30,2010) Retail stores 230( 1st in Manhattan, New York) Competitors MICROSOFT,HP, IBM, DELL, nokia, sony ericsson, phillips etc. VISION Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them. MISSION Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.