Business Model

The Companys predecessor began its operations in 1916 as an import house called Chloride electrical Storage Company. Since then, over the years, the Company has been steadily progressing by taking necessary initiatives to modernize its manufacturing processes and by constantly improving its customer services.

Automotive Batteries Domestic market: EXIDE, SF, SONIC and Standard Furukawa International market : DYNEX, INDEX & SONIC brands

The Company supplies batteries to almost all the car and two-wheeler manufacturers in the country. The Company has a distribution network comprising over 4000 dealer outlets. Industrial Batteries Domestic Market: EXIDE, INDEX, SF, CEIL & POWER SAFE brands International Markets: CEIL, CHLORIDE and INDEX brands. Industrial batteries are of three types, Conventional lead acid batteries, VRLA (Valve regulated lead acid batteries) batteries and Nickel-Cadmium batteries. Submarine Batteries The Company also manufactures high-end submarine batteries. The Company manufactures two to three submarine batteries a year to meet the countrys defense requirements. The Company is one of the five companies in the World which has the capability to make submarine batteries for both Russian and German types