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ADVERTISING

MANAGEMENT

Jaishri Jethwaney & Shruti Jain Publisher ~ Oxford University Press


ADVERTISING

& PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE


George. E. Belch & Michael.A.Belch Publisher ~ Tata McGraw Hill

MARKETER INITIATED TECHNIQUES USED TO SET UP CHANNELS OF INFORMATION AND PERSUASION WITH TARGETED AUDIENCES TO INFLUENCE ATTITUDES AND BEHAVIOR

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