Professional Documents
Culture Documents
SXSW
Interactive 2012
My 2012 Sessions
Teaching Touch: Tapworthy Touchscreen Design The Complexity Curve: How to Design for Simplicity Whats The Next Big Thing in Social Networking? Does Your Product Have a Plot? Coolhunting and Coolfarming with Social Media Learn to Code and Make the Software You Want UX Smackdown! User Testing Techniques in the Ring High On Line: Applying Psychology to Web Design The Trend of Trending A Brief History of the Complete Redesign of Google
Sessions
General 11% Social 11%
Mobile 17%
Complex systems that appear to have an impossibly large number of variables can actually be described and understood with remarkably few.
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If you find yourself in situations where you are doing or saying these things, you probably have the opportunity to make your design better, to reduce the complexity, and to simplify.
http://www.amazon.com/Passion-Natural-Water-Based-Lubricant-Gallon/dp/B005MR3IVO
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instead of one story, there are two stories going on the official manufacturer story parallel story / secondary story reached an exponentially larger audience - makes Amazon the place you want to go
http://www.amazon.com/Passion-Natural-Water-Based-Lubricant-Gallon/dp/B005MR3IVO
Products that allow a story to be told are the ones we keep coming back to
Learn to Code
A Brief
Kanna
Didnt Launch Presented via Projector Included the Design Process Created Mockups & Asked Questions
Strawman
Launched Presented via 11x17 80lb Paper Simply showed Before & After shots Took a Design Temperature
#1 Executive
Buy-In
#3 Unique Concept
Presentation
"It's not about making the data simple, it's about making the complex comprehensible & accessible
- Moritz Stefaner
http://oecdbetterlifeindex.org/
Old Model
The Content Grid is a visual guideline that plots out two things: 1) who should create content and 2) how it should be distributed for the biggest sales impact.