Nhm 1

Ni dung trnh by

M t sn phm
M t khch hng Lc lng bn hng Truyn Thng Quy trnh bn hng

M t sn phm Khu chung c Gia Phc ( Bu V)

Khch hng: 213 ng Bi a im: kitCBCNVC, thu Th nhp Xun n nh quy m: 294 cn h, 6 tng, 5 Cch thc chi tr: c vay block nh gi cn h, tr 70-80% tr trong vng 10 nm, ngoi ra 10 khch hng u m2 c din tch t 53 -65 tin gim 5 % gi mi cn h. Gi: cn h r nht: 270 triu

M t khch hng mc tiu

Thu nhp bnh qun tui trung bnh Tnh trng hn nhn Cng vic Tit kim Tm kim thng tin

Sn phm mong mun

Thng tin nhm 10 - C s vt cht - Din tch, cy ci, khng gian - V tr - An ninh - Thanh ton - iu khng thch

Lc lng bn hng

T chc i ng bn hng

Hun luyn o to

Chnh sch i ng

bn

Lc lng bn hng

- B phn bn hng ca cng ty - B phn dch v t vn - i ng bn hng trc tip + 16 nhn vin th trng + 4 ngi mi gii nh t ( c nh)

T chc

- Chia thnh ph v vng ln cn thnh 4 khu vc ,mi khu vc mt nhm - Theo danh sch c cung cp theo khu vc: + Ngi mi gii s ph trch nhm khch hng khng theo c quan no + NVTT: c phn v cc c quan

Hun luyn v o to

Ngy 1
+ Thng hiu v li th ca Nh Vui + Thng tin v th trng bt ng sn ti Hu, cc i th cnh tranh + Gii thiu v chung c Gia phcM t cc cn h chung c + Phng thc thanh ton +K nng cho bn sn phm

Ngy 2- 3
+ Quy trnh lm vic ca i ng bn hng + K nng tip cn khch hng + Phn nhm khch hng, thc tp cc tnh hung tip cn khch hng + kin thc v phong thy

Chnh sch i ng

Nhn vin bn hng trc tip: - 500 000 VND ch ph i li v thit lp quan h - Mi cn h bn c s c khon hoa hng theo mc: + 1-5 cn h: 3 triu/cn h + 6-10 cn h: 4 triu/cn h + 11- 20 cn h: 6 triu/ cn h + 20 cn h tr ln: 8 triu/ cn h

Chnh sch i ng
Nhm trng: iu kin: - Qun l tt nhm - m bo thng tin thng sut hai chiu gia cng ty v nhn vin bn hng - Nhm t cc mc doanh s trn Ch tiu bn hng mi qu/mi nhm: 13 cn h. C vt ch tiu 1 cn h th mc hoa hng cho c nhm tng thm 5%

Chnh sch i ng

Nhn vin t vn

200.000 /KH t vn thnh cng

Lng cng

Thu nhp hng thng

Truyn thng
gii thiu cho khch hng bit v khu chung c Gia Phc, c nim tin v cm tnh vi n Cng nhn vin chc v nhng ngi c tc ng tham kho n khch hng mc tiu nh gia nh, bn b, ng nghip

Mc tiu

Truyn Thng

i tng

n tng No.1

Cn h m c vi gi hp l

Truyn thng
Thng tin cn truyn ti :
ca sn phm
+ Kin

nu bt chc nng v li ch

trc + Khng gian thong mt, nhiu cy xanh + Dch v tt phc v khch hng + An ninh cho mi trng sng + Cht lng cng trnh t tiu chun

K hoch c th
Thng u tin Thng th 2

Thng thng bo Qung co1

HTV v TRT Truyn hnh

Outdoor :

Gi chiu phim tra v ti, sau thi s ti Mt dy vo 2 tun u v gim dn vo 2 tun sau
Bo Tha Thin Hu 1 trang

poster, banner...

Bo ch

Thu chuyn gia vit bi PR

Truyn thng
Qung co trn truyn hnh
- Cnh quay tc va phi, ging iu gi s tin tng, vui v - Hnh nh ch o: mu xanh mt ca khng gian sng v kin trc p - nhng iu cn khch hng nh: + gi c, cht lng ca cn h + khng gian xanh, thong mt ca Gia Phc + kin trc p + a ch lin h vi Nh Vui Hu

Truyn thng
Bo Tha Thin Hu :
- Qung co trn 1 trang bo, hnh nh v cn h c th v khng

gian xanh mt xung quanh

- Thng ip: nim

tin an c

Truyn thng
Bo Tha Thin Hu :
- Nhng

iu cn khch hng ghi nh: + Cam kt v cht lng cng trnh + Gi ca cn h v cch thc thanh ton + Cc chnh sch h tr + Ai l i tng c mua + Cc dch v km theo

Truyn thng
Thng th 2 : PR trn bo Tha Thin Hu (Madarin Media Hu)
Thi lng: 2 tun/1 bi + Bi 1: Khng gian sng mi Hu, mi trng an ninh v m bo Khng gian thong p, v tr thun li Nhng dch v km theo

Truyn thng
Thng th 2 : PR trn bo Tha Thin Hu (Madarin Media Hu)
Thi lng: 2 tun/1 bi
+ Bi 2:

Kin trc ca Gia Phc, nhn mnh s chuyn nghip ca i ng kin trc s Nh Vui Quyn lc ca khch hng c th hin v m bo qua nhng li t vn tn tnh ca kin trc s. l mt dch v vt tri so vi gi tin ca cn h

Bn nh th no?

Mc tiu bn hng
Trong vng 1 nm phi bn c 90% s cn h (250 cn h) Chia nh mc cho tng qu: 63 cn h (4 nhm bn hng) Trong nm th hai bn s cn h cn li

Bn nh th no

Qung co lp danh sch o to Kim tra, gim st

Cng ty

Nhn vin BH
Nm bt thng tin K nng

Gp v bn
Bn theo mc tiu

Quy trnh bn hng

Yu cu v nhn vin bn hng :
- Thng tin v sn phm v khch hng

- To quan h tt vi ch tch cng on ca cc n v cn tip xc - Thi khi bn hng - Hon chnh cc bo co bn hng nh k hng tun tin iu hnh cng vic

Quy trnh bn hng

Yu cu v nhn vin bn hng : - Khng vi vng - Kin nhn lng nghe mi vn ca khch hng quan tm n nhng kh khn c th c ca h khi mua nh chung c. - Trnh tn dng v qung co qu mc v cn h, ch tp trung vo cc c tnh ni bt ca chung c ph hp vi nhu cu khch hng v gii p tn tnh nhng g khch hng quan tm.

Cch tip xc khch hng

Tip xc

Trng tm trao i

N1 ( c gia hn gp ti nh nh)

gi c, cht lng cn h, khng gian sng v dch v, c bit nhn mnh khu vui chi cho tr nh gi c, m bo v thanh ton, khng gian sng gi c, m bo v thanh ton, kin trc p

N2 (sp kt hn)

Gp n trc nhng linh hot theo tnh hung

N3 (c thn) Ni no khch hnh thy thoi mi

1. 2. 3. 4. 5.

L Ngc Thy V Nguyn Anh Hng Trn Th Tr Thng Nguyn Th Minh Hiu Trn Ngc Trung

5. Nguyn Hng Quang 6. Nguyn Hong 7.Nguyn Minh Quang 8. Lng Th Anh