MS4 Section B Industry and Audience

Research using the internet. Create a PowerPoint presentation.

Outline the ways in which your selected industry is regulated. What impact has regulation had on your Madmen?
The impact that regulation has (or has not) had on the selected industry is likely to differ, but points may include: subject matter content placement language/image used certification/guidance

Explore the impact of digital technologies on your selected industry

the impact of digital convergence on the production of texts the way the internet, satellite and mobile communications systems have affected production, distribution and audiences/users, particularly the potential for users to become participative producers and USC User Generated Content.

Another very typical question at the heart of audience discussions how does a media product attract audiences. Consider content, representations, mode of address, scheduling or placement, and uses and gratification theory.

How do your chosen texts attract their audiences?

Explore the marketing strategies used by your selected industry.

Discuss a range of strategies and engage with an exploration of their effectiveness, and reference theoretical frameworks such as Maslows theory, and the 4 Ps

How important is the internet to your selected industry?

The internet as a promotional tool, as an extension of the text, as something used by fans and the audience (for example). Those who combined all these ideas did very well indeed. Too many however ignored the how important and to your industry parts of the question and simply wrote about websites linked to their texts.

Present :PowerPoint presentation. Peer Assess, using grid/assessment criteria.