MARKETING MIX OF

SUBMITTED TO: MISS ANJALI SHARMA

SUBMITTED BY: RADHIKA AGARWAL BBM 3rd (B) ICG/2011/12948

MARKETING MIX

Founded in 1837 By William Proctor, a candle maker & James Gamble, a soap maker. P&G is included in Fortunes list of 500 companies &is one of the most admired companies. The Company has net income of 12.74 US billion Dollars in 2010. P&G runs operations in Beauty& Grooming , Health & Well being, Household Brands.

INTRODUCTION

HISTORY
1993
Procter & Gamble Home Products is incorporated as a 100% subsidiary of The Procter & Gamble Company, USA. divests the Detergents business to Procter & Gamble Home Products.

1995 1997 2000

Enters hair care Launch of pentene

Launch of Head& Shoulders

Launch of Tide Detergent

2001 2003 2004

New Ariel Total Compact with Magicare

Launch of Pampers

Launch of Rejoice

MARKETING MIX of
PROCTOR & GAMBLE

PRODUCT

PLACE
P&G Products are available almost all over the world & in about 140 countries. DHL courier is the service provider through which the company ensures its Logistics Efficiency The company has manufacturing and distribution channels in almost all of the leading cities in the country.

PRICE
In 1990s era P&G incorporated value pricing strategy. It Provide Discounts and coupons Time to Time. P&G Provides different Products in different size which have prices and discounts accordingly.

PROMOTION
The Company has advertising budget of approximately 8.68 billion dollars in 2009. Most of The Promotion Is Done Through Television, a mass promoter & internet marketing. P&G signs many bollywood actors and actresses as their brand ambassadors. For Example: Shilpa Shetty , Katrina Kaif, For Pantene. Karina Kapoor, Saif Ali Khan for Head & Shoulders,etc

THANK YOU