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    Anil Reddy
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    Big Bazaar is a large retail store chain in India that aims to provide the lowest prices for India's growing middle class. The document discusses various aspects of Big Bazaar's operations, including its product categories, cleanliness, and lack of shopping trolleys. It also compares Big Bazaar to traditional neighborhood kirana stores in terms of the marketing mix factors of product, price, promotion, and profitability.

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    Big Bazaar is a large retail store chain in India that aims to provide the lowest prices for India's growing middle class. The document discusses various aspects of Big Bazaar's operations, including its product categories, cleanliness, and lack of shopping trolleys. It also compares Big Bazaar to traditional neighborhood kirana stores in terms of the marketing mix factors of product, price, promotion, and profitability.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    21 views11 pages

    of Big Bazaar

    Uploaded by

    Anil Reddy
    Big Bazaar is a large retail store chain in India that aims to provide the lowest prices for India's growing middle class. The document discusses various aspects of Big Bazaar's operations, including its product categories, cleanliness, and lack of shopping trolleys. It also compares Big Bazaar to traditional neighborhood kirana stores in terms of the marketing mix factors of product, price, promotion, and profitability.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 11

    Operations of Retail Store

    Big Bazaar

    INTRODUCTION TO RETAIL INDUSTRY


    Origin Meaning

    Fastest growth

    FOR THE GREAT INDIAN MIDDLE CLASS


    Cheapest price (Is se sasta aur achha kahi nahi) RLC

    Cash flow Maturity

    Growt h

    Decline

    Introductio n Time

    OBSERVATION
    Verticals inside the store relates to each category of product Unavailability of trolleys In house packaging Food Bazaar Cleanliness

    SABSE SASTA 3 DIN

    INTRODUCTION

    CONSUMER BEHAVIOUR

    Introduction Arrangement of stock Queue Buster Technology

    BIG BAZAAR vs KIRANA STORES

    Introduction 4Ps

    PRODUCT
    BIG BAZAAR Variety Brand Option KIRANA STORES Products are limited Brand Choice

    PRICE
    BIG BAZAAR Low cost model Discount Factors help to keep low price

    KIRANASTORES Biased issue Discount Tight Margin

    PROMOTION
    BIG BAZAAR Promotional strategies

    KIRANA STORES Negligible promotion

    Holistic advertisement Store oriented

    No advertisement

    PROFITABILITY
    BIG BAZAAR Average sales Net Worth Profit After tax KIRANA STORES Average sales Margin Income Profit After tax

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