By, Naresh B Shet

Contents
Introduction
Factors to be analyzed Sales Analysis Framework

Introduction
Sales Analysis Effectiveness of a Sales Organisation Profitability Analysis Cost Analysis

Productivity Analysis

Sales Analysis
Detailed inspection of a companys sales data, which
includes assimilating, classifying, comparing and drawing conclusion
sales is necessary before starting sales analysis

Framework
All levels in the sales organization

Evaluation & control Identifying the problems

National Level Sales Organisation
Regional Level Branch level Territory Level Individual Customer Level

All levels in

sales
organization

Different Type of sales

Total sales of the company By Type Of Products Different Type of sales By Type of Customer Classification

By type of distribution channel

By size of the orders

Different Type of Analysis

Comparisons With Sales Quotes Comparisons With Previous periods Different Type of Analysis Comparisons With industry / competitors Comparisons Within sales organization Comparisons With sales forecasts

Thank You