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AvAdyne HeAlTH
H&R Accounts, a revenue-cycle-management company serving national medical providers, sought out ME&V for its creative branding process and healthcare specialization. H&R wanted ME&V to rebrand its company with a new name and logo, and redesign its family of subsidiary logos, to integrate with the new company logo. Through research, ME&V discovered that H&R helped healthcare providers to not only increase revenue but to generate wealth by accelerating cash flow faster than its competitors. After testing variations of names, ME&V re-named H&R Accounts AvaDynea mash-up of a Latin prefix and a Greek suffix. Ava, when combined with Dyne, means to transact business to gain wealth at a speed that increases in velocity for continuous productivity.
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