A Social Marketing Plan for

EYE Donation
Presented By: Amit Relekar
(Roll No. DBM-PT-091008)
Padmashree Dr D Y Patil University Department of Business Management, Belapur

Presented To: Prof. Gayatri Vivek. Subject: Social Marketing

The Social Marketing of Eye Donation: Program Focus

Campaign Purpose
To

Motivate people of Eye Donation

To

decrease the misunderstandings about the eye donation

To

improve the importance of eye donation in people behavior

SWOT Analysis of Campaign

Strength Weakness
Less awareness among people Less facilities to process the eye donation

Eye Donation a Good

Call Vision to 2 blind people

Opportunities Eye donors number can be

increased

Threats
Superstitions Less people willing to donate the eyes

People becoming aware about the eye donation

Target Audience
Variables can be used are:

Males & Females

Age more than 40

Even College going people

Business Executives
Patient Relatives

Objectives and Goals of Campaign

To encourage people for eye donation To imbibe the importance of eye donation To erase the superstitions among people about

eye donation
Make them understand that this is a high level

social work

Target Audience and Competitor Analysis

Benefits
More

Blind people can see this Beautiful world again own pair of eyes can give 2 people the eyesight after your death

Your

Spiritually A

you fulfilled

kind of ever alive

Target Audience and Competitor Analysis cont

Barriers

People unwillingness Superstitions Unwillingness of relatives of dead person for eye donations Lack of availability of well trained doctors for eye removal procedure Lack of eye banks in near places

The Marketing Mix

Product
Eye

Donation Behavior available the eyesight to blind pepple

Make

Give

the feeling of great social work

The Marketing Mix

Price
The

behavior change in the people

The

change in misunderstanding of the people

The

people should be aware of the eye donation centers available and the

The Marketing Mix

Place
The

eye donation registration campaigns easy availability of eye donation centers eye donation card availability

The

The

The Marketing Mix

Promotion

The eye donation importance can be promoted through TV channels

Via Newspapers
Via Eye donation registration camps Via involving some influencing people (e.g. Actors, Players, Leaders etc) Through colleges

Evaluation & Monitoring

The statistics should be maintained
Before starting the eye donation campaign the peoples

awareness will be noted

During & After the campaign the awareness will be

measured
The data of actual eye donors before and after the

campaign is measured
The awareness effect is measured after the whole

campaign

Funding Sources
The campaign company has prepared

the special budgetary head for this campaign to go till its completion

Completion of Implementation Plan: Eye Donation

Even after completion of this campaign the

importance of the eye donation is being continuously given

The Maintenance of the eye banks are kept

The eyes will be preserved properly and the

team of well trained doctors will be available whenever required.

DONATE EYE
THANK YOU