Apple Inc.

Steve Jobs

Albana Dhima Taulant Qorri Estela Arapi Loren Sinani

Steve Jobs - Apple Presentation 1

Following steps

-Short introduction -Company profile and strategic goals -Products and Services -Companys management structure -Companys Corporate level strategies and Business-level strategies -SWOT analysis -Companys key success factors and key sources of competitive advantage -Recommendations

Steve Jobs - Apple Presentation

Short Introduction
-In 1976, Jobs and his partner Steven Wozniak -in 1977, they founded Apple Computer -By 1985 Apples Sales had exploded to almost $2 billion -PC maker NEXT and Pixar companies -In the meantime, Apple was struggling to compete with other companies -In 1996. he helped his old company to survive, by convincing them to buy NEXT and to use its powerful operating system in new Apple PCs. -In 1997, after this success he was asked to become CEO and agreed. -In 2003 Jobs announced that Apple was starting a new service called iTunes and at the same time introduced iPod music player -By 2006, Apple introduced many products of iPod. -In 2007, introduced 3G iPhone, first of its kind in the market

Steve Jobs - Apple Presentation

Company Profile -Mission and Strategic goals

-Apple continues to work on providing innovative products. To deliver new, exciting, and unique computers and digital products, such as its new futuristic PCs and iPods. The principal goal of the CEO is to manage Apple so that it creates a new system of goods and services. Such as, more powerful PCs, improved PC customer support, more versatile Internet music players, and the ability to easily download diverse kinds of digital content from the Internet (that customers are willing to buy).

Steve Jobs - Apple Presentation

Products and services

Main Products Mac and accessories iPad iPod iPhone Apple TV Software

Steve Jobs - Apple Presentation

Organizational Structure
Non-traditional - Team and department divisions - Very informal and non-hierarchical Jobs still has everything in control

Steve Jobs - Apple Presentation

Management Culture and Leadership Styles

-Jobs management style in the beginning was arbitrary and overbearing, in other words we can defined him as autocratic leadership style for a short period of time he was asked to resign. During this period he gained more experience, he worked hard on organizing and leading processes. Jobs encouraged a culture of collaboration and innovation to champion creative thinking. -He returned in apple with a new perspective and different leadership style. -A more democratic and open minded style. -The first think he did was creating a clear vision and goals to energize and motivate apple employees. -He is a transformational leader, meaning he is passionate and enthusiastic about what he does. -He creates visions and injects energy and motivation into his team. He degraded a considerable authority to the teams but he also established strict timetables and challenging stretch goals.
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Corporate level strategies and Business-level strategies Differentiation Strategies Unique Features and characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation

Steve Jobs - Apple Presentation

Corporate level strategies and Business-level strategies Vertical integration

We can start with the fact that Apple is a vertically integrated company. They bundle everything from hardware to software, through to online services. And, they do all this for demonstration of products that differentiate markets from PCs to cell phones, and now to tablet computers. This vertical integration allows Apple to control the quality of their customers' experience. The attention to detail that pervades their products starts with the packaging and ends with customer loyalty and a globally charismatic brand with unparalleled pricing strength.

Steve Jobs - Apple Presentation

Apple, Inc. SWOT analysis

Strengths: Distinctive products Weakness: Faulty devices

Steve Jobs - Apple Presentation

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Apple, Inc. SWOT analysis (cont.)

Opportunities: Podcasts Threats: Competitors

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Companys key success factors and key sources of competitive advantage

- In the beginning apple competitive advantage had a lot of problems because of the bad management skills. - The conflicts inside the company reflected inefficient production and low profits. - Later on apple appeared in the market with a different products and greater efficiency just in time. - Its new invention were iTunes and iPods
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Recommendations:
Customer reward program Innovation focus Sales promotion / discounts Global expansion Open more stores

Steve Jobs - Apple Presentation

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Question

Answer