Newsletter of the Association for Women in Communications Springfield, MO

APRIL 3, 2012

APRIL 2012

APRIL MEETING
The Golden Circle
The Power of Words that Make an Impact
11:30 AM - 1:30 PM, April 3, 2012
As women in communication, it is natural for us to seek out new and improved ways to communicate a value proposition, to manage a crisis or to navigate the latest media channels. A common denominator of the success of these ventures is understanding the power of the word in communications. Join Dan Prater, founding director of the Center for Nonprofit Communication at Drury University on Tuesday, April 3, as he shares the power of The Golden Circle. Why does your organization exist? Why does it do the things it does? And why is it that some organizations and people are more successful, more influential than others? The Golden Circle is a theory that helps explain the power of words and their impact on others. Takeaway: 1. Communication is the key to success in virtually every setting 2. People care more about why than what 3. Communication has the power to change the world Dan Prater is the founding director of the Center for Nonprofit Communication at Drury University. He is also a faculty member and teaches undergraduate and graduate courses in communications. Prior to joining Drury University, Dan was the Public Affairs

11:30 a.m. - 1:00 p.m.

425 Downtown 425 W. Walnut St Springfield, MO Join us at 11:30 a.m. for networking Program begins at Noon $15 for members $18 for returning guests $14 for AWC students/ student members. RSVP by 2/29:
meetingrsvp@awcspringfieldmo.org membership@ascspringfieldmo.org

Drury University

Dan Prater

UPCOMING
May 1, 2012

Director at CASA for eight years. He has also worked in the media and in corporate and nonprofit organizations. He holds both a B.A. from Evangel University and a M.A. from Drury University, both in Communications. What little space time he has, Dan spends volunteering as a trainer for the Carol Jones Recovery Center for Women, the Pregnancy Care Center, the United Way, and CASA.

Regina Waters: Guerilla Marketing

BECOME A MEMBER OF AWC Q. Join AWC? A. Yes!

Have you been looking for an organization that focuses on communications? Do you know someone who has? Women in Communications is your answer! Ive been a member since 1989 and have gained S-OO-O much from all the smart amazing gals I have met. Please join us. We are having a membership drive March 26 April 9 in which the $50 application fee is waived. Check out the links below or forward them to a friend who wants to be part of a rewarding network of women working in communications fields. Application: http://www.scribd.com/doc/85620518/Application-New-Mbrship-2012-Chapter-Only-DrivePrices-Springfield-MO Flier: http://www.scribd.com/doc/85620166/AWC-Springfield-Missouri-Membership-Drive
AWCSpringfieldMO.org www.womcom.org

June 5, 2012

Lynn Onstot: Crisis Communications

July 2012

Simply Salads Networking Event

PRESIDENT

Angela Frizell Salon Service Group

afrizell@salonservicegroup.com

417-761-7227

PRESIDENT/ELECT

Jill Randolph Greene County Juvenile Office

jill.randolph@courts.mo.gov

829-6151

PAST PRESIDENT/ ADMINISTRATOR

Mitzie Zerr City Utilities
Mitzie.Zerr@cityutilities.net

417-831-8505

FROM THE PRESIDENT

certain travel was one of the items on her vision board, and had she not thought big, she might not have made it much further than Branson. We all have dreams and desires. Make sure youre aiming high enough. Look and act the part for what you want out of life. Surround yourself with people who are making strides to reach their goals, or better yet, people who already made it. ContinAngela Frizell ue to focus on what you want until you get it, then create new and bigger goals. Visualize it. Think big, create a plan, and watch your dreams come true.

SECRETARY

Ashley Wood Associated Electric Cooperative, Inc.

awood@aeci.org

417-885-9298

TREASURER

Michele Kauffman Harter House

shelly@harterhouse.com

417-881-7090 Angela Cave Manpower

MEMBERSHIP/NEW MEMBERS
angela.cave@na.manpower.com

hough not alone in our strides to reach fulfillment and success, each of us has a different vision of what that success looks like. For some, its simply a day at the office without conflict; for others, its landing a lucrative new account. Whether the result is big or small, monetary or emotional, it takes visualization to reach your goals. After a recent small campaign success, I was challenged by my boss to think bigger, and I realized I was limiting my visualization capacity. In order to succeed, we must envision where we want to go. The further we can visualize, the further we can go. Member Maggie Castrey shared with me that she creates a vision board every year. She is in China as I write this. Im

417-886-9300

NEWSLETTER/PUBLICITY
Sharina Smith Southwest Baptist University
sharinacsmith@gmail.com

NOMINATIONS FOR THE 2012-2013 BOARD

President: Jill Randolph President Elect: Sharina Smith Secretary: Kristy Nelson Treasurer: Michele Kaufmann Membership: Delia Croessmann Committee: Paula Ringer Programs: Laurie Tomko Committee: Maggie Castrey Angela Cave Newsletter Editor: Ashley Wood Publicity: Melissa Adler Website: Monica Whitworth Past President: Angela Frizell Administrator: Mitzie Zerr Progress of Women and First Amendment: Maggie Castrey

417-838-0477 Melissa Adler Public Relations & Marketing Consultant

melissaadler.awc168@yahoo.com

417-837-9358

PROGRAMS

Susan Van Doren Market Edge

ssvandoren@hotmail.com

SITE MANAGEMENT
Emily Coulter

THANK YOU
Many thanks to all who attended our February meeting and who helped promote our program Integrating Social Media in your marketing. The topic and the speaker brought in 65 reservations, wonderful community exposure for AWC, and some very positive program evaluations. A meeting of this size is never the result of just one persons labor. As such, I wanted to thank in particular the following for their extra efforts in making the program such a success: EMILY COULTER for managing the site and all those additional rsvps and phone calls MAGGIE CASTREY for managing the survey and connecting with Dana Fowler to make it all happen MICHELE KAUFFMAN for working the registration table with such charm, ANGELA FRIZELL for her guidance and support throughout all the preparations SHARINA SMITH AND MONICA WHITWORTH for promoting the event within the AWC community. MELISSA ADLER for expertly crafting the news release that was picked up by the Springfield News Leader, Itsalldowntown.com, Ozarksfirst.biz, and both PRSA and Springfield Area Chamber of Commerce Facebook pages. Your hard work is appreciated! -Susan VanDoren, AWC program chair

WEBSITE/NEWSLETTER
Monica Whitworth Ameriart.biz 417-880-2452
mwhitworth@classicnet.net

PROGRESS OF WOMEN AND FIRST AMENDMENT

Margaret Castrey Margaret Castrey & Associates
mcastrey@att.net

417-631-9964

GET TO KNOW YOU

Brenda Jackson Marketing Mix
brenda@yourmarketingmix.com

Kathy Pinkley
Executive Director Ozarks Literacy Council Q. What attracted you to AWC? A. Speakers, topics (I was a member several years ago) Q. What is your business goal this year? A. Raise awareness about Ozarks Literacy Council Q. What word best describes you? A. Loyal Q. What is your motto in life? A. Follow your dreams Q. Whats one thing people dont know about you? A. I took ballroom dance lessons Q. Are you interested in being on a Committee? Such as Membership, Programs, or Communications

A. Yes Q. What are you most proud of? A. My children (3 sons) Q. What are your hobbies? A. Camping, volunteering, reading, spending time with family Q. What was the last book you read? A. The Girl With The Dragon Tattoo Q. What is your motto in life? A. Live life well and dont look back. Make every day count. Q. Whats one thing people dont know about you? A. I traveled to France to paint the countryside. Q. Are you interested in being on a Committee? Such as Membership, Programs, or Communications A. Sure after I have a better idea of what that entails as to responsibility and time. Q. What are you most proud of? A. Of course, my children; Cameron, Alyssa, and Ally. Q. What are your hobbies? A. Horseback riding, painting, pastels, walking, and reading. Q. What was the last book you read? A. One of Sandra Browns murder mysteries.

Jerri Loveland

Financial Advisor Merrill Lynch, Pierce, Fenner, & Smith Incorporated Q. Where you work and your role there? A. Merrill Lynch Wealth Management. I am a Financial Advisor here and also a CPA. I am a dream catcher here. I assist clients in reaching their financial goals or dreams. Q. What attracted you to AWC? A. The programs, the creativity of the members, and the synergy that you all seem to have. Q. What is your business goal this year? A. To grow my business and to educate women on retirement, investments, and financial planning. Q. What word best describes you? A. Achiever

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NEW MEMBER SPOTLIGHT

WOMEN YOU ADMIREAND CAN ASPIRE TO EMULATE

HOW TO BUILD A FACEBOOK AD CAMPAIGN When: 1-2:30 p.m., Saturday, April 14, 2012 Where: MaMa Jeans Market, The Living Room Register now! http://engage5w.eventbrite.com/ SIX WAYS TO USE GOOGLE+ FOR BUSINESS by Claire Faucett, engage5w.com Although Google+ is still relatively new, its gaining momentum, and its becoming increasingly important for businesses to have presence there. Google CEO Larry Page in October said that Google+ has more than 40 million users. Keep in mind it launched in late June last year with business pages coming about in November. Google+ has a lot of potential for business-to-business. Check out six ways to maximize your experience. Women You Admire and Can Aspire to Emulate. Bookmark this site -- makers.com -- then watch mindblowing, inspiring videos on your coffee break. Share these with your daughters and mentees, too. This is a brand new project by National Public Radio and other partners. Grab your hankie! - Maggie Castrey, Progress of Women Chair

OZARKS ALLIANCE OF PROFESSIONAL ORGANIZATIONS

4/26/12 American Society of Women Accountants 11:30am-1:30pm, at 425 Downtown, 425 W. Walnut, Springfield, MO. Got Ethics? by Lynette Weatherford, HR Consultant and Nancy Bass VP of HR, SIFE. $20 ASWA/IIA Member and $30 Nonmember. Includes lunch & 2 hours of Ethics CPE. RSVP to Vicki Lindsey at 417-882-4300 or vlindsey@kpmcpa.com 4/3/12 Association for Women in Communications 1st Tuesday of the month. Next meeting: The Power of Messaging and the Impact of Words by Dan Prater, Director of NonProfit Communications at Drury University 11:30am-1:30pm, 425 Downtown, 425 W. Walnut. For more information or to RSVP contact: awcspringfieldmo.org, meetingrsvp@awcspringfieldmo.org, 831-8505 Executive Womens Club Monthly meeting at Pasta Express on E. Battlefield/Hwy 65 third Thursday of the month - Noon For more information or to RSVP contact: Kathy Pinkley at kap60@mchsi.com. Greater Ozarks Business and Professional Women 5:30pm Networking and Dinner, 6pm program. RSVP to Debora Biggs at 873-2032 or dbiggs@nscozarks.org. League of Women Voters 4/12/12 Moms in Action 6:30-8:30pm Speaker Shannon Thomason will share her intimate family story on surviving cancer and how they felt upon conquering it. Held at Aldersgate United Methodist Church, Hwy 160 & Aldersgate in Nixa. Charity American Cancer Soceity. For more information, contact Cindy Tucker at Del50@aol.com Queen City Sertoma Meetings 319 E Walnut 5:30pm, Every Monday except holidays. For more information or to RSVP contact: Contact Pam Wetzel at pewetzel@sbcglobal.net, Republic Business and Community Women For more information contact: Mary Jackson, mary@swbell.net 4/26/12 Springfield Metro Chapter, International Association of Administrative Professionals, (IAAP) APW Meeting at 4:30pm at The Mansion at Elfindale (1701 S Fort), An Administrative Professionals Guide to Professional Image. For more information about programs and meetings go to www.iaap-springfieldmetro.org or to RSVP contact: Colleen Neill, 417.894.6036 or colleenneill@yahoo.com Womens Intersports Network For more information contact springfieldwin@gmail.com.