Future problems

What is Design?!

Mark Jackson
Feb 2011

Semester 1: ! What is ? ! Fashion / Design! Graphic / Design !

All Art & Design both reects and informs its own time.!

Do we believe in anything any more?

Michael Landy: Breakdown

A belief in Design?
A belief in making things better, improvement and progress

Making things better incredibly complex problems.

Making things better or incredibly simple things.

What then is Good Design?!

Dieter Rams - Braun!

Good design is innovative.! Good design makes a product useful.! Good design is aesthetic.! Good design makes a product understandable.! Good design is unobtrusive.! Good design is honest.! Good design is long-lasting.! Good design is thorough down to the last detail.! Good design is environmentally friendly.! Good design is as little design as possible.

If Design is about providing solutions, it is essential that you understand the real problem!

In 2011 many of our design problems are actually about: 1.Surviving the complexity of a modern world 2.Responding to boredom, apathy, and repetition

Design problem: Deal with complexity Solution: Make things simple

Design problem: Survive boredom Solution: Make things more fun!

Bad Design & Design Excuses

Fashion is a form of ugliness so intolerable that we have to alter it every six months!
Oscar Wilde!

Alexandra McQueen

Future Problems:! Population demographic

National Office of Statistics

Be careful what you wish for Problem solving & taste are not the same thing

Seminar Task:
Following the Dieter Rans criteria, find five examples of good design. Be prepared to discuss your choices

Any Questions?