Presented by: M.

Hasan Tawfique 0830126 Rezaur Rahman 0820203 Shahriyar Chowdhury 0920650 Khandokar Yeasir Arafat 0720563

Research Framework

Hypothesis
Since the research is an exploratory one, it has no

hypothesis The research aims to find out a profile of consumers who are willing to pay more for environmentally friendly products

Frequencies

Frequencies (cont)

Frequencies (cont)

Insights from frequencies

66.7% of the sample are willing to pay 10% more for

products that are produced in an environmentally friendly way. 46.7% of the sample has at least agreed to paying 10% more taxes for cleanup programs 46.7% has at least agreed to spend extra 500 Tk per week on green products.

Cross Tabs

Crosstabs (cont)

Crosstab (cont)

Crosstab (cont)

Insights
No significant pattern between consumers' willingness to pay more for

green products and their attitudes towards severity of environmental problems. 9 people who strongly disagree with the notion that our country does not need to recycle paper 7 have agreed to pay 10% more for environmentally friendly products. those who believe that recycling will reduce pollution are more or less willing to pay more for environmentally friendly products people who consider environmental issues when making a purchase are willing to pay more for environmentally friendly products. Those who strongly disagree with the notion that his/her actions do not affect the environment has expressed their willingness to pay more environmentally friendly products.

Correlation

Correlation

Correlation

Correlation

Insights
weak negative correlation (r=-.242) between consumers' willingness to

pay more and their concern about energy conservation. weak negative correlation (r=-.287) between the belief that we do not need recycling and the willingness to pay more for environmentally friendly products. moderate positive correlation (r=.565) between considering an environmental issue when making a purchase and willingness to pay more for environment friendly products. moderate negative correlation(r=-.452) between the belief that one's actions do not affect the environment and the willingness to pay more.

Conclusion
Who are willing to pay more for green product?

consumers who feel the need for recycling 2. who consider environmental issues when buying a product 3. believe that their actions have an impact on the environment
1.