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UM Flyers A4 Conference FINAL Front
UM Flyers A4 Conference FINAL Front
20 - 21 November 2012
Conference Topics
Marketing in Muslim countries Marketing to Muslim consumers in non-Muslim countries Islamic marketing and branding strategies Comparative studies related to business issues between Islam and other belief systems Halal market Halal certification and its challenges Shariah issues in marketing Market segmentation in the Islamic context
Marketing mix from Islamic perspectives Theory building in Islamic marketing Methodological issues in Islamic marketing Marketing of Islamic banking and financial services Marketing of Islamic fashion and clothing Islamic tourism Islamic branding, identity, image and reputation Islamic business ethics Best practices in Islamic marketing and branding