A Year in Review

Morristown Partnership, a Special Improvement District (S.I.D.) and 501 (c) (3) non-profit organization, is staffed by three full-time employees and is governed by a 17-member Board of Trustees: 15 SID commercial property/business owners who are elected by the constituency for three-year terms, and a mayoral and Town Council representative who are appointed. Approximately 50% of its 2011 Budget is derived from an assessment imposed only on commercial properties in the S.I.D. and the remainder from foundation and/or government grants, promotional participation, sponsorships for community events, and financial & inkind donations. Morristown Partnership is a member of: Association of Fundraising Professionals, Downtown New Jersey, Morris County Chamber of Commerce, and Morris County Tourism Bureau. We Can Help Your Business. Invest in Morristown. Invest in our Success. Morristown Partnership 14 Maple Avenue, Suite 201 Morristown, NJ 07960 Tel: 973-455-1133. Fax: 973-455-1147. Email: webmaster@morristown-nj.org Visit us at www.morristown-nj.org and find us on Twitter, YouTube and Facebook.

Welcome!
Throughout 2011 and the in beginning of this year, Morristown has witnessed the opening of dozens of new businesses in the downtown. Many great new eateries have opened, as well as a variety of retailers including three new womens boutiques and a gift store. The remainder of 2012 will continue this investment trend and reduce Morristowns already low retail vacancy rate to just a few percent. With Speedwell Avenue redevelopments first phase set to break ground in 2012, as well as several smaller mixed used projects, Morristown continues to experience unparalleled growth and investment. In addition, a variety of mid-sized projects are in the early planning stages for development over the next five years. All of these projects, combined with the redevelopments already completed, have greatly increased the disposable income available in downtown. The Partnership has comprehensive demographical information under the Doing Business Downtown section at its web site www. morristown-nj.org. To help businesses and member properties enhance exposure with this emerging market, as well as the broader trade area, the Partnership is continuing its ongoing improvements to it web site. In addition, we are developing a process by which businesses can maximize their multichannel retailing capabilities. Multichannel retailing, as defined by David Milder of DANTH Associates, is a strategy by which retailers integrate their physical store(s) with a strong internet presence and sometimes with catalog sales. The power of the internet sales and marketing channel is what sets the current multichannel retailers apart from those of the past. The Partnership is working on the design of a program aimed at helping our merchants become adept at multichannel retailing, which includes the traditional brick and mortar stores, e-commerce and selling in person to customers away from the walk-in stores. To design an effective program, we will be reaching out to businesses to gather information on what you are already doing in the area of multichannel retailing. Our goal is to create a template for businesses to follow a how to guide that demonstrates the types of marketing and sales you can do with little to no cost.
MORRISTOWN FARMERS MARKET

The folloWing is a revieW of evenTs and iniTiaTives in 2011 January:

The 5th Annual Fans & Sponsors Reception was held at and sponsored by Hyatt Morristown in honor of Morristown Partnerships Community Events and Business Initiatives sponsors, lead Annual Appeal donors, grantors, Morristown and Morris County elected officials, volunteers and ongoing supporters. This complimentary reception enables us to recognize and thank Morristown Partnership financial supporters whose vital help account for almost 50% of this organizations operating budget. Morristowns Treasured Businesses project was launched. Through its collaboration with Morristown Partnership 15 mini-documentaries were created by 48 Morristown High School Broadcasting and Journalism students. With dozens of new businesses opening in Morristown since early 2010, celebrating long and well established independently owned businesses was a timely subject. After identifying 55 businesses in operation for more than 25 years (some reached 100 and 125 years!), the High School students selected 15 representing a variety in terms of products, services, location, and ownership to film documentaries on. Those 15 business owners were invited to participate and all did willingly. The writing, interviews, filming, editing, and production took several months. On-line public voting and a Judges Panel vote took place in late May to identify the top three high quality documentaries. All 15 documentaries are posted on the Morristown Partnership website for retail recruitment purposes. They can also be found on the MP YouTube page: ShopMorristown. The collaboration will continue into 2012 as it proved a valuable learning experience for all participants and a mutually gained appreciation by students and local business owners alike. Note: this project was featured on our Retail Recruitment Consultants blog, who in turn heard praises from municipalities in CT, MD, and PA. The International Association of Economic Development in Washington, DC in turn picked up this economic development project as an example to post in its membership news e-blast.

Save Dates the 2012

Morristown Restaurant Week: April 23 through April 29 Morristown Farmers Market: Sundays June 17 through November 19 Morristown Festival on the Green: Sunday, September 30 Halloween Trick or Treat Wednesday, October 31 Christmas Festival at the Morristown Green: November 30 through December 23

march / april:
The Annual Election for Board of Trustees is held. Each year five Board seats open up for election to serve a three-year term. Self-nomination forms are mailed to entire S.I.D. constituency; approximately 450 commercial property owners and 1,100 businesses. Election ballots are created thereafter and, again, mailed to constituency for voting. Upon receipt of all signed ballots by the designated deadline, the ballots are tallied by the League of Women Voters and winners are announced in May.

Welcome neW morrisToWn businesses in 2011

7 Eleven Advanced Learning & DDB Productions Becker & Poliakoff Blowout Chilled Image Photography Cold Stone Creamery Cullins Caf David Patino Photography David Todds City Tavern Dr. Joseph A. Racanelli EZ Flat Fee Realty, LLC Ferexpress For Hair and Body Full Time Fitness Gold Rush Grilled Cheese Factory, The Healsa Partner Medicine Hand & Stone Massage and Facial Spa Interiors at 40 Main Institute for Change, The J & K Steakhouse Jones Trading Jury Box, The Kebab Fusion Keller Williams Town Square Realty La Estacion Mexican Restaurant Libero Saraceno, MD, PC Metropolitan at 40 Park, The Morristown Computer Solutions Morristown Latino American Supermarket Y Carniceria Morristown Wealth Management Morristown Workplaces Muscle Maker Grill New Jersey Center for Nutrition & Dietetics North Jersey Community Acupuncture Northwestern Mutual-The Olson Financial Group Original Music School, The Pan Casero Bakery Qdoba Mexican Grill Raines International Regus R.I.C.H. Planning Group, LLC Roots Steakhouse Sapien Sisters Nail Salon St. Jacques Marketing Starbucks Sugar & Spice and Everything Twice Sweet Lucys Bakery Systecom Taro Frozen Yogurt Telemanagement Forum Tomato Pie Top This! Total Hearing Care Urban Table Wabi Sabi Sushi Walsh & Borresen Weichert Financial Services Opened in early 2012: 23 South, Caf on the Green, Cheeks Boutique, Cups Yogurt , Dons Burgers and Fries and Willow Street Boutique. If you do not see your new business listed here, please call Morristown Partnership at 973-455-1133

april:

Presented by

Downtown Morristown Restaurant Week returned for its second year from April 4 through April 17. This newer community event was extended to two weeks in 2011 due to its initial success and popular demand. Participation increased from 39 restaurants in 2010 to 49 in 2011! The Think Global, Dine Local motto captures the essence of this event as Morristown is home to cuisines from around the world. Restaurant Week was extensively promoted thanks to event sponsors The Star Ledger and Monday, April 4 through Morristown Medical Center. NJ Transit billboard Ads were strategically Saturday, April 16 placed in Bernardsville, Madison, Morristown, Montclair, and Summit stations for one month. Over 6,000 pocket-sized Restaurant Guides were printed and distributed to participating restaurants, area hotels, Morris County Tourism Bureau, and at our events throughout the year. Morristown Partnership-produced events, like Restaurant Week, bring more than 4 million hits per year to its website with over 30,000 unique visitors per month.
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Think l Globa Dine Local

For complete details please visit www.morristown-nj.org

Media Partner

Sponsored by

Lunch Specials

Entertainment Special Promotions & More

may:
The 5th Business Card Exchange & Social was held on May 31 at George & Marthas American Grille. This complimentary networking event, reserved for Morristown business and commercial property owners, enables them to get acquainted with the goal of encouraging local businesses to Think Local first and refer and do business with one another (backdoor retailing). Union Center National Bank and George & Marthas owners and management generously underwrote this much anticipated and well attended event.

may / June:
Shop & Save in Morristown This Spring! May 1 through June 30 the Morristown Partnership Gift Certificate Gift Greenback Promotion was operated for the second time in the spring of 2011. The popularity of the promotion during the holiday season encouraged the MP Board of Trustees to once again set aside $10,000 for this direct benefit program. Since it began in 1996, the MP Gift Certificate has become a favorite gift for teachers, coaches and new homeowners as well as a popular incentive for local volunteers and employees.

June Through mid-november:

Morristown Farmers Market operated its 21st season each Sunday from 8:30am to 2:00pm thanks to sponsorship support received from Huntington Learning Center, The Health Shoppe, Daily Record, the NJ Council of Farmers & Communities, and the Morristown Parking Authority. Our NJ-based farms and specialty vendors can expect to see over 1,000 visitors each Sunday making the Morristown Farmers Market one of the highest grossing market they participate in the State. On the Second Sundays of each month live entertainment is offered, special exhibitors join us, and Morristown businesses showcase their products and services.

June:
The Morristown Partnership Business Committee created and launched the first ever Morristown Welcome Tote program. Over 70 Morristown businesses contributed 100 promotional samples from their businesses each to introduce to new homeowners in the greater Morristown area. Through the help of seven Morristown-based real estate firms, representing hundreds of agents, Morristown Welcome Totes were distributed by individual realtors to their clients who purchased a home or condo in our area as a means to introduce them to downtown Morristown businesses. The program provides valuable business exposure to new residents and a greater connection between local businesses and realtors who serve as ambassadors for Morristown. This program will be ongoing with a new round of Totes expected to be assembled and distributed in 2012.

Morristown Partnership www.morristown-nj.org 973-455-1133

July:
The 3rd annual Morristown Workplace Blood Drive was held July 20. Morristown Partnership, alongside Novartis Pharmaceuticals Corp., collaborated with the County of Morris, Hyatt Morristown, Morris County Chamber of Commerce, Morristown Medical Center (MMC), Morristown This Week, and Town of Morristown with soliciting blood donations from people working in Morristown that would directly benefit MMCs blood bank during the summer months, when blood donations are needed most. Over 90 donors registered and donated! A great thank you to our spokesperson, and blood transfusion receiver, Denny Morrison, Vice President and Investment Officer, Wells Fargo Advisors, and Immediate Past President, Morristown Rotary Club. Many thanks to his friends, colleagues, and the employees of Morristown for helping to make this a huge success!

giant slide and bounce house, for all ages to enjoy! *Entertainment primarily includes local talent including for-profit and non-profit schools, churches, bands, entertainers, etc. Complete events details are included in a special Daily Record tabloid posted on www. dailyrecord.com. A surprise snowstorm blanketed northern NJ the weekend before the much-anticipated MP hosted Trick or Treat in Downtown Morristown. The heavy wet snow caused widespread power outages and unfavorable trick-or-treating conditions in area neighborhoods. Families came from all over Morris County since many Mayors cancelled or postponed door-to-door candy gathering for Halloween. With over 100 business participants, this family-friendly event drew record crowds of children (and adults!), dressed in their costumes, to Trick-or-Treat at our welcoming businesses in a safe and snow-free environment.

S.I.D. The bridal related businesses look forward to updating their Wedding Passport* promotion in 2012. *When a bride secures the services of 5 participating businesses, she will receive a $100 MP Gift Certificate.

november / december:
A third successful year of the Morristown Partnership Gift Certificate Gift Greenback Promotion ran November and early December, with over $139,000 in gift certificates generated in 2011. Last year we saw a 63% increase in gift certificate sales from 2010, and we have you to thank! For anyone that purchased a $50 MP Gift Certificate, they received an additional $10 MP Gift Certificates: a 20% bonus courtesy of the Morristown Partnership, while supplies last. Over 180 businesses now accept the gift certificates that hold no expiration date and no fees attached. Look out for special window decals at participating businesses and visit our website www.morristown-nj. org for complete promotion details. Think Local, Shop Morristown. Century 21 Department Store, Morristown Medical Center, Hyatt Morristown, and The Star Ledger generously supported the Christmas Festival at the Morristown Green, now in its 10th year. Thanks to overwhelming support from Morristown-area businesses, the Green was decorated with a 31ft. Poinsettia Tree, breathtaking lighting decorations, a place to take picture with Santa, and a heated activities event. The streets were lined with over 200 decorative wreaths on MP antique replica streetlights and municipal utility poles. Throughout the four weeks, families enjoyed free miniature Electric Train Rides, hands-on activities, and entertainment offered by various community groups including: the Artist on the Green, McCullough Hall Historical Museum, Martys Reliable Cycle, Morris Choral Society Chamber Singers, MPAC Performing Arts School, WDHA/WMTR and more!

november:
Just in time for the holiday season, MP launched two monthly email blasts to Morristown business and area supporters. The Morristown Business Monthly contains business opportunities, property owner information and news briefs. This edition is emailed the first week of the month encouraging business and property owners to provide content for the public email blast, MP Website and social media outlets. The Downtown Morristown Welcomes You email blast is sent to the public the third week of each month; interested parties can sign-up on our website or through a forwarded email. This email, containing special promotions and a calendar of events, is sent to over 2,000 email addresses each month. The Partnership, joined representatives of local, state and county government agencies, the business community, non-profits, public health and law enforcement to work collaboratively, under the leadership of the Alliance for Parks/Morris County Park Commission, to share resources and best practices that enhance health and wellness in Morristown. In November they launched Shared Responsibility: Morristown Pedestrian Project, promoting the benefits of walking and the importance of motorists and pedestrians sharing the road. The public relations campaign urges all residents, employees and visitors to making safe walking a priority. It was featured in the Grassroots section of the Daily Record on November 2. Here Comes the Bride (HCTB) Morristown Business Bridal Show was held on November 3. Century 21 Department Store graciously hosted this event on the completely transformed 3rd floor of their department store. With the support of Hyatt Morristown, My Bellissima, i do i do and all exhibiting businesses, this event showcased themed design tables that coordinated with gowns, tuxedos, suits, dresses and accessories modeled at the events new fashion show. The HCTB business-networking group was created by MP in mid-2009 and includes over 35 bridal-related businesses located in the

augusT:
Early this month, the Morristown Partnership Website received a navigation revision to its homepage and a complete update of its Business & Services Directory, including additions and deletions based on the current 1100+ businesses in Morristown categorized by services offered. In addition, MP took this opportunity to publish data on its newly created economic development page Doing Business Downtown. This page contains extensive demographic data, full text and executive summary of the DANTH, Associates Retail Recruitment and Revitalization Strategy for downtown Morristown and an available retail and office space database. Morristown Partnership provided logistical support to the Mayors Jazz & Blues Festival held on The Morristown Green August 20. This new event brought hundreds of people into town during a typically slow time of the month.

ocTober:
The Morristown Partnership alongside its esteemed 15 community event sponsors, participating Morristown businesses and restaurants, and Morris County Civic and nonprofit organizations celebrated the 17th Annual Morristown Festival on the Green on October 2nd. Over 140 exhibitors lined the Green and adjacent streets and offered a variety of food, entertainment*, services, venues, and activities, such as a rock climbing wall,

Morristown Partnership www.morristown-nj.org 973-455-1133

ongoing:

Each time a new business opens its doors, MP presents them with information on opportunities available to their business through our organization. Newcomers are featured on our website and social media pages as well as the Welcome New Businesses section of our public email blast. We work hard to keep the Park - Stroll - Dine public informed of all the great things DeHart Street Garage Morristown has to offer! $3.00 Flat Rate
Park from 5pm - 7am*

security initiative created in the summer of 2008 enabling the Morristown Police Department, on an on-going basis since, to hire, train, and assign unarmed Class I Special Officers on foot-patrol in the downtown business district during business hours weekly to improve the perception of security in the downtown. Morristown Partnership works closely with the Morristown Parking Authority to promote Parking Facilities and Parking Programs in the downtown. Together they launched the Park, Stroll, Dine program, flat rate parking fee after 5:00pm, at the DeHart Street and Ann/Bank Garages.

through Town of Morristown processes as well as supports existing businesses with their questions and challenges in dealing with municipal departments, i.e. zoning and health. In 2011, MP facilitated meetings with property owners and businesses using the right-of-way with access from DeHart Street. This dialogue kept access available for all parties and improved garbage collection timing for 40 Park residents. Meetings were also held with Morristown Businesses, Morristown Parking Authority, Morristown Police Department and the Mayo Performing Arts Center (MPAC) to discuss parking and pedestrian safety challenges on Pine Street during major MPAC performances. Guidelines were created to limit the number of meter parking spaces used by MPAC and an email is sent each month to Pine Street businesses informing them of the production schedule. Extensive coverage on some or all above MP events and initiatives are covered in Daily Record, Morristown This Week, The Star Ledger, Morris News Bee, Park Place, and NJ Bride magazines, Edible Jersey, MorristownGreen.com, Patch.com, Facebook, Twitter and other social media.

The Partnership continues to maintain $2.00 Flat Rate over 400 antique-replica street lights Park from 7pm - 7am* and various streetscape improvement * You MUST exit the garage by 7am or the standard hourly elements throughout downtown; the rate from entering will prevail. direct result of $3.5 million in Federal Thank you, MPA. and State Department of Transportation 973-539-4810 grants awarded to Morristown Partnership and Town of Morristown in past ten years. eTail ecruiTmenT There is continued up keep of 11 landscape sites To enhance its efforts to recruit new businesses to and Morristown Welcomes You signs at key Morristown, the Partnership retained the services entrance points to the downtown as well as the of DANTH, Associates to develop a comprehensive purchasing*, installation, and maintenance of 100 Downtown Morristown Welcomes You street demographical analysis of Morristowns trade area as well as a strategic plan to recruit and light banners. During the holiday season, the retain existing businesses. An online survey was dcor, including the Lighting of the Morristown conducted with input from more than five-dozen Green and over 200 lit and unlit fresh wreaths residents to help identify purchasing trends and placed on light poles, are financed through the retail categories Morristown needs. To view an Morristown Partnership by private donations. Executive Summary of analysis presented, please visit our website, www.morristown-nj.org. *Initial partial underwriting support for banners was received from our friends at Morris County Tourism Bureau.

Morristown Parking Authority

ombudsman role:

The Morristown Partnership, Morristown Parking Authority and the Trustees of the Morristown Green fund and oversee the Downtown Watch Patrol (DWP) program. DWP is a collaborative

The Partnership continuously works with businesses and property owners to resolve a variety of issues that impact their operations in Morristown. MP assists in navigating new businesses

Thank You To Our 2011 Sponsors & Supporters

Morristown Columbian Club

KiTchen magic
Morristown rotary Club

AnnuAl AppeAl Donors AssesseD Morristown s.i.D. CoMMerCiAl property & Business owners BAsking riDge Country CluB george & MArthAs AMeriCAn grille Morris County FreeholDers Morristown pArking Authority Morristown pArtnership event pArtiCipAnts nJ CounCil oF FArMers & CoMMunities power hoMe reMoDeling town oF Morristown wAsh n wiggle