Mi trng bn ngoi : STT 1 Cc yu t mi trng bn ngoi 87% sinh vin quyt nh s dng tip m n lin: do ch bin d dng v tit

kim thi gian => khc th trng sinh vin l khc th trng tim nng S lo ngi ca cc bn n sinh v c tnh gy nng, tng cn nhanh ca M n Lin: m omachi lm t khoai ty c c tnh l khng nng Nhn vin vn phng s dng m n lin: tit kim thi gian Cc b ni tr s dng m n lin: ch bin cc ba n, lm a dng cc mn n gia nh. Nhng ngi i cng tc hoc du lch xa n m do khng quen vi thc n a phng, va rt tin li Ngi tiu dng Vit Nam cn c nhiu la chn thay th ng gi cho sn phm m n lin m cng khng km phn tin li nh mng li bn hng rng khp nh ph, h tiu, cho, xi, bnh, cm tm,v.v hay cc sn phm ph n lin, min n lin Sinh vin thch s dng m c gi trung bnh, no m r Tng cng Mc quan trng 0.14 Phn loi 3 S im 0.42

0.19

0.76

3 4 5 6

0.19 0.14 0.1 0.14

4 4 3 2

0.76 0.56 0.3 0.28

0.1 1.0

0.2 3.28

Link: http://www.ftaresearch.com/vi/articles/view/id/108 Ci ny tham kho lm phn chiu th c n Hi

Thi quen dng m n lin, thc ung v sn phm sa ca ngi Vit Nam
Thi quen dng m n lin, thc ung v sn phm sa ca ngi Vit Nam
Trong 3 thng qua cng ty nghin cu th trng FTA tin hnh kho st v thi quen s dng m n lin, nc ung v sn phm sa ca ngi tiu dng vit nam .

Sau y l kt qu nghin cu : 1. Sn Phm m n lin

S khc bit gia m gi v m hp M gi M hp

Mc s dng Thi gian n Ni n

M gi c s dng ph bin Vit Nam. M gi s dng thng xuyn 2 3 ln trong tun (31%), n nhiu vo ba sng v ba ti n ti nh, trng, c quan

Khng ph bin, ch c 2% thng xuyn n 2 3 ln trong 1 tun n nhiu vo ba sng v ba tra Dng cho vic n khi i du lch, i xa

Cc yu t nh: ngon, gi c phi chng, c gia nh bn b tin dng, phong ph v chng loi l nhng yu t c ngi tiu dng cn nhc khi mua sn phm m n lin. M n lin c mua nhiu 2 knh siu th (66%) v ca hng tp ha (80%)