Ibrahim Mohammed ENG 102 Assignment: Analyzing Mixed Media (Doves Onslaught Advertisement).

Doves Onslaught advertisement sets up the perfect image. The spot begins with a wide eyed, red-haired, very innocent, little girl staring at the camera. As the music begins, appropriately saying Here it Comes, the scene is filled with a montage of the beauty images that bombard young girls every day and from every type of source. The advert begins relatively calm with images that are not deemed disturbing and are commonplace to most, however, by the end of the one minute and eighteen second spot, the viewer has been exposed to the sight of plastic surgeries, yo-yo dieting, bulimia and anorexia.

The spot ends with the words Talk to your daughter before the beauty industry does scrolled across the screen. Through this advert, Dove is trying to widen the discussion of beauty to the realm of mothers and daughters, as well as fight against medias idea that there is one, unchanging standard of beauty, while in actuality, there are numerous standards.

Apart from its raw impact, the video also produces the exquisitely rare dovetailing of social responsibility and brand marketing. While nominally calling attention to the Dove Self-Esteem Fund, which aims to inculcate girls with a sense of confidence and worth, the whole campaign also neatly positions Dove as the product line of choice for natural -- vs. aftermarket -- beauty. The sounds synched beautifully

with the video effects especially where the different images were flashing very fast and provided a good rhythm which magnified the message.