Hyundai :

STRATEGIC PLANNING

*
khunjitti@yahoo.com

3 Toyota Motor

General Motors GM
Toyota

Toyota 3


Ford Motor Henry Ford 100
Toyota
9






Toyota

Hyundai Motor
Hyundai Toyota

Hyundai

Hyundai

37

May-June 2010

 Hyundai

Hyundai .. 2009 Hyundai
7% 24%
Hyundai 2009 46%

Hyundai
Hyundai 2009 150% Hyundai
2 Volkswagen
.. 2009 Hyundai

Hyundai 3 .. 2009

832
Hyundai 5

.. 2009 43 Ford

107 4

10 million
units

38

Productivity World

GM

8 million

Toyota

VW Group
6 million
4 million

Ford

Hyundai
05

06

07

08

09

10

2011

.. 2005
: Whos Afraid of Hyundai? Fortune, January

Hyundai Mercedes Benz, BMW

Audi Equus

Hyundai Equus 60,000
Top

Hyundai
Hyundai Hyundai Engineering
and Construction Co., Ltd. Hyundai
(Modernity) Hyundai Motor .. 1967

Hyundai Motor .. 1998
Kia

 Hyundai .. 1986
Excel 4,995
Hyundai
Excel 126,000

Excel
Hyundai 264,000


Hyundai

.. 1999 Ju-Yung Chung

Mong-Koo Chung Hyundai
Hyundai Chung
Hyundai

2

Chung Hyundai

Kia
6.30 .
5 4
Hyundai Toyota

Six Sigma


Hyundai Supplier


Hyundai Genesis
.. 2008 Genesis V-6

Sonata Hyundai Genesis

Lexus ES 350 Genesis

.. 2009
32,250 Genesis 1,500

Genesis Hyundai

Hyundai

John Casesa New York
Hyundai Hyundai
1 Hyundai

36% .. 1999 49% .. 2009

Toyota 57% 2%

39

May-June 2010

40

Productivity World

:
Hyundai
24
(Global Command and Control Center : GCCC) 2
Seoul CNN Atlanta
GCCC

Supplier
Hyundai
R&D
4,300 Mojave California GCCC
Hyundai
Hyundai

35 /
.. 2015 1 Hyundai
Hyundai

1

4.5 Hyundai



John Krafcik CEO Hyundai America
Hyundai
Hyundai
.. 2001 Hyundai 32 37
J.P. Power 90
Hyundai
7 .. 2004 Hyundai

4 Toyota .. 2009 (Mass Market)
(Luxury
Brand) Lexus, Porsche Cadillac

1 - 3

Hyundai

GQ3-3-5-5 Hyundai

(Actual Quality) 3 3

(Perceived Quality) 5 5

GQ3-3

 J.D. Power
3 Hyundai
Hyundai 35
38 .. 2001 20

.. 2006 14

.. 2009 GQ5-5

War Room

Hyundai


Opportunistic Culture :

Hyundai
(Opportunistic Culture)
War Room


Hyundai
.. 2008 Hyundai

Assurance

Hyundai
Assurance Hyundai

Assurance Hyundai Assurance Gas Lock
1.49 / 1
Hyundai
Hyundai .. 2009

Hyundai


Hyundai Commission

Hyundai
10 .. 2009 Hyundai Commission
2,825 Commission
Hyundai
Hyundai


Hyundai
Hyundai
Hyundai Hyundai Hybrid

41

May-June 2010

42

Productivity World

Alex Taylor III, Hyundai Smokes
the Competition, Fortune,
January 18, 2010

.. 2009 Toyota Hybrid Prius 10

Hyundai Lithium-polymer Hybrid

Nickel-metal-hydride Prius Toyota 40% 35%
Hyundai Toyota Hybrid

Hyundai
Hybrid 500,000
.. 2018
Hyundai Kia 4

Merrill Lynch/Bank of America Hyundai Kia

3.5% 10.8%
.. 2013 Chrysler Nissan
5
Chung Hyundai Fortune
Hyundai


Hyundai Toyota

Toyota
Hyundai
Hyundai

Samsung

Samsung
CEO Samsung

Consumer Electronics Samsung
CEO Samsung
Paranoid Corporate Culture

Hyundai CEO Hyundai


CEO
Opportunistic Culture
Hyundai
Hyundai

Samsung
Hyundai

Hyundai
Toyota, Ford, Volkswagen, General Motors