Author examines the influence of affective state on consumer satisfaction ratings. Temporary affect is manipulated and then separated into two states, positive and negative. Results indicate that the Oliver (1997) scale is the most robust against influence from temporary positive affect and life satisfaction.
Author examines the influence of affective state on consumer satisfaction ratings. Temporary affect is manipulated and then separated into two states, positive and negative. Results indicate that the Oliver (1997) scale is the most robust against influence from temporary positive affect and life satisfaction.
Author examines the influence of affective state on consumer satisfaction ratings. Temporary affect is manipulated and then separated into two states, positive and negative. Results indicate that the Oliver (1997) scale is the most robust against influence from temporary positive affect and life satisfaction.