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  • Demographics of Brand Loyalty Project

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    Saalmanjika Jaiswal
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    9 views12 pages

    Demographics of Brand Loyalty Project

    Uploaded by

    Saalmanjika Jaiswal

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    GENDER

    AGE
    1
    2
    2
    2
    1
    1
    1
    1
    2
    2
    2
    1
    1
    2
    2
    1
    1
    2
    2
    2
    2
    2
    2
    1
    2
    2
    1
    1
    1
    1
    1
    2
    1
    2
    1
    1
    2
    1
    1
    1
    1
    2
    1
    1
    1

    MONTHLY FAMILY INCOME


    1
    2
    2
    2
    2
    1
    5
    5
    2
    2
    3
    2
    2
    2
    2
    2
    2
    3
    2
    2
    2
    2
    3
    3
    2
    2
    2
    2
    2
    2
    2
    3
    2
    2
    2
    1
    2
    2
    5
    2
    1
    4
    2
    2
    2

    Educational Qualification
    3
    2
    4
    6
    3
    2
    3
    3
    3
    3
    3
    6
    4
    3
    4
    3
    3
    5
    4
    6
    6
    5
    5
    4
    6
    4
    3
    3
    2
    4
    6
    5
    6
    6
    6
    5
    6
    6
    4
    4
    2
    5
    6
    4
    6

    3
    4
    3
    3
    4
    3
    4
    3
    1
    3
    3
    4
    4
    3
    4
    3
    4
    3
    3
    4
    4
    3
    3
    3
    4
    3
    4
    3
    4
    3
    4
    3
    4
    4
    3
    2
    4
    4
    3
    4
    3
    3
    4
    4
    4

    2
    2
    1
    1
    2
    1
    2
    1
    1
    2
    1
    1
    1
    2
    2
    2
    1
    1
    1
    2
    1
    2
    1
    1
    1
    1
    1
    1
    2
    2
    2
    1
    2
    1
    1
    1
    1
    2
    1
    1
    1
    1
    1
    1
    2
    2
    1

    3
    2
    2
    2
    2
    3
    2
    3
    2
    2
    5
    3
    4
    4
    2
    3
    2
    2
    3
    2
    4
    2
    2
    3
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    3
    3
    2
    2
    5
    2
    3
    2
    2
    2
    2
    3

    4
    4
    2
    3
    6
    5
    6
    4
    6
    6
    6
    6
    5
    6
    4
    3
    3
    4
    5
    3
    4
    6
    4
    3
    3
    4
    1
    2
    6
    3
    6
    5
    5
    4
    3
    6
    5
    5
    5
    5
    6
    5
    6
    6
    2
    2
    4

    3
    3
    4
    4
    4
    3
    4
    3
    3
    4
    3
    3
    4
    3
    3
    3
    4
    4
    3
    4
    3
    4
    4
    3
    4
    3
    4
    3
    3
    3
    4
    4
    2
    4
    4
    3
    4
    4
    4
    5
    4
    3
    4
    4
    4
    4
    3

    1
    1
    2
    2
    1
    1
    1
    1

    2
    2
    2
    3
    2
    2
    2
    2

    3
    2
    6
    6
    3
    3
    4
    5

    3
    4
    4
    3
    4
    4
    4
    3

    STATUS

    Purchased Any sportswear


    1
    1
    2
    1
    1
    3
    5
    3
    4
    3
    2
    1
    1
    1
    1
    3
    1
    4
    2
    1
    1
    1
    3
    4
    1
    1
    1
    1
    3
    2
    1
    2
    1
    1
    3
    1
    3
    1
    5
    1
    3
    2
    1
    1
    1

    Are You LOYAL to the Brand


    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1

    1
    1
    1
    2
    2
    1
    2
    1
    1
    1
    2
    1
    2
    1
    1
    2
    2
    1
    1
    1
    1
    2
    1
    1
    1
    1
    1
    1
    2
    1
    1
    1
    1
    1
    1
    2
    2
    1
    1
    2
    1
    1
    1
    1
    2

    4
    1
    1
    1
    1
    4
    1
    3
    3
    1
    4
    4
    3
    2
    1
    1
    1
    1
    4
    1
    4
    1
    1
    4
    3
    3
    1
    1
    1
    1
    3
    1
    1
    1
    4
    4
    3
    1
    1
    5
    1
    3
    1
    1
    1
    1
    3

    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1

    1
    1
    1
    1
    1
    1
    2
    2
    1
    1
    1
    1
    1
    1
    1
    2
    1
    2
    1
    1
    2
    1
    1
    1
    2
    2
    1
    2
    1
    1
    1
    1
    1
    1
    2
    1
    2
    1
    1
    1
    1
    2
    2
    2
    1
    1
    2

    3
    1
    1
    2
    1
    1
    1
    3

    1
    1
    1
    1
    1
    1
    1
    1

    1
    2
    2
    1
    1
    1
    1
    2

    GENDER

    AGE
    2
    2
    2
    2
    2
    1
    2
    2
    2
    2
    2
    1
    2
    2
    2
    1
    1
    1
    1
    1
    1
    1
    2
    1
    1
    2
    1
    1
    2
    2
    2
    2
    2
    2
    2
    2
    1
    2
    2
    1
    1
    1
    1
    1
    2

    MONTHLY FAMILY INCOME


    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    5
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    3
    2
    2
    2
    1
    2
    2
    2
    3
    2
    2
    4
    2
    3
    2
    2
    2
    3
    2
    5
    2
    4
    2

    Educational Qualification
    3
    6
    2
    2
    6
    6
    6
    6
    6
    4
    3
    3
    3
    6
    6
    3
    2
    4
    6
    6
    4
    6
    6
    6
    6
    2
    3
    2
    4
    5
    4
    4
    3
    4
    6
    5
    4
    6
    4
    4
    3
    5
    4
    2
    5

    STATUS
    3
    3
    4
    4
    4
    3
    4
    4
    4
    4
    3
    3
    4
    4
    4
    4
    4
    4
    4
    4
    4
    4
    3
    4
    3
    3
    3
    3
    3
    3
    3
    3
    3
    1
    3
    3
    3
    3
    3
    3
    3
    4
    4
    4
    4

    1
    1
    1
    1
    3
    3
    1
    1
    1
    1
    3
    3
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    2
    1
    4
    2
    1
    1
    1
    1
    2
    1
    3
    1
    1
    2
    4
    1
    3
    4
    1
    5
    1
    3
    1

    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    2
    2
    1
    2
    1
    1
    1
    1
    1
    2
    1
    2
    1
    2
    2
    1
    2
    2
    1
    1
    2
    1
    2
    1
    2
    1
    1
    1
    2
    1
    2
    1
    2
    1
    1

    1
    2
    2
    2
    3
    2
    2
    1
    2
    2
    3
    2
    1
    2
    2
    2
    3
    2
    4
    2
    2
    3
    2
    1
    2
    3
    2
    2
    3
    2
    2
    2
    2
    2
    3
    2
    2
    2
    3
    2
    3
    2
    2
    2
    2
    4
    2

    5
    2
    4
    2
    3
    3
    3
    6
    4
    4
    4
    3
    3
    4
    3
    3
    5
    3
    4
    2
    2
    5
    6
    2
    3
    6
    5
    3
    2
    4
    4
    3
    4
    3
    6
    6
    6
    4
    4
    3
    6
    3
    6
    6
    3
    5
    3

    3
    4
    3
    4
    3
    4
    4
    2
    4
    4
    4
    4
    2
    5
    4
    4
    3
    4
    3
    3
    3
    3
    4
    2
    4
    3
    4
    4
    4
    3
    3
    3
    5
    4
    3
    4
    4
    4
    3
    3
    3
    3
    3
    4
    4
    4
    4

    1
    1
    3
    1
    3
    1
    1
    1
    1
    1
    4
    1
    1
    1
    1
    1
    3
    1
    4
    1
    1
    2
    1
    1
    1
    3
    1
    1
    3
    2
    3
    3
    3
    1
    2
    1
    3
    1
    3
    3
    2
    3
    1
    1
    1
    1
    1

    Male
    Female

    1
    1
    1
    2
    1
    1
    1
    1

    3
    2
    3
    2
    2
    1
    2
    5

    58
    42

    6
    72
    15
    4
    3
    58%
    42%

    4
    4
    4
    6
    6
    3
    5
    6

    3
    3
    3
    4
    3
    1
    3
    3

    Gender
    Male

    Female

    42%
    58%

    4
    4
    3
    1
    3
    1
    3
    4

    Purchased Any Electronic Product

    Are You LOYAL to the Brand


    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1

    2
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    2
    1
    1
    2
    1
    2
    1
    5
    1
    2
    1
    1
    1
    1
    1
    2
    2
    1
    1
    1
    2
    1
    2
    2
    1
    1
    1
    1
    1
    1

    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1

    1
    1
    2
    2
    1
    1
    1
    1
    1
    1
    1
    1
    2
    2
    1
    1
    2
    2
    1
    1
    1
    1
    2
    1
    1
    1
    2
    1
    1
    1
    2
    2
    1
    1
    5
    1
    1
    1
    1
    1
    2
    1
    1
    2
    1
    1
    1

    1
    1
    1
    1
    1
    1
    1
    1

    1
    1
    2
    1
    1
    2
    1
    1

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