Consumer Behavior Name Registration MBA1.5 Batch-3 Mam.

Saira Muhammad Zeeshan FA11-MB1-016

Question-1: Find the advertisement that appeal for to the need for power, affiliation, and achievement and discuss their effectiveness. Answer:
Advertisement that appeals the need for Power:

This advertisement showing the need of power in order to promote the brand. It clearly shows that consuming this product Means to gain power and courage of facing difficult situations and doing the tough tasks. Effectiveness of Advertisement: This product is youth oriented because Youth is more energetic and most of them have the passion of doing dangerous stunts. So this advertisement is best targeting the youth to promote this brand among the youth.

 Advertisement that appeals the need for Affiliation:

Coca-Cola is the best advertisement to show the need for affiliation. Effectiveness of advertisement: This advertisement is best fit regarding this product because in this the people of all ages are targeted as social community which means this product brings about the enjoyment where people can enjoy the community at single place on different occasions.
Advertisement that appeals the need for Achievment:

This advertisement shows the need for achievement . Effectiveness of advertisement: This advertisement clearly show that out weight individual can achieve loss in weight by giving a single click and without any struggle by using this product.

Question: some people are unaware of latent needs. Give a reason to arise the need and two advertisements to arise those needs? Answer: Some people are unaware of the latent needs because they arte unaware of the benefits that they must desire. If people become aware of the needs what they actually want and about their benefits from the latent needs when these will be full filed and the return from it will arise such needs in the them. Following are the two examples that can arise the latent needs in people. 1- Life Insurance:

2- Junk food