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    manjhu_jk
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    Integrated marketing COMMUNICATION (iMC) involves the idea that a firm's promotional efforts should be coordinated. Resources are allocated to achieve those outcomes that the firm values the most. Not PRODUCT, but CONSUMER Not PRICE, but COST Not PLACE, but CONVENIENCE Not PROMOTION, but COMMUNICATION

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    Integrated marketing COMMUNICATION (iMC) involves the idea that a firm's promotional efforts should be coordinated. Resources are allocated to achieve those outcomes that the firm values the most. Not PRODUCT, but CONSUMER Not PRICE, but COST Not PLACE, but CONVENIENCE Not PROMOTION, but COMMUNICATION

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    1 views4 pages

    Unit 1

    Uploaded by

    manjhu_jk
    Integrated marketing COMMUNICATION (iMC) involves the idea that a firm's promotional efforts should be coordinated. Resources are allocated to achieve those outcomes that the firm values the most. Not PRODUCT, but CONSUMER Not PRICE, but COST Not PLACE, but CONVENIENCE Not PROMOTION, but COMMUNICATION

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Integrated Marketing Communication

    Integrated Marketing Communication (IMC) involves the idea that a firms promotional efforts should be coordinated to achieve the best combined effects of the firms efforts. Resources are allocated to achieve those outcomes that the firm values the most.

    Not PRODUCT, but CONSUMER Not PRICE, but COST Not PLACE, but CONVENIENCE Not PROMOTION, but COMMUNICATION

    GPACSR IN INDIA 2011


    1Punjab National Bank BankingWinner 2Tata Motors LtdAutomobilesWinner 3NTPC Ltd. Power UtilityWinner 4Reliance Industries Limited (Hazira Manufacturing Division) PetrochemicalWinner 5Coca- Cola India IncBeveragesWinner 6Hindustan Petroleum Corp. LtdPetroleum Winner 7Zensar TechnologiesIT SoftwareWinner 8Cairn India LtdOil & Gas ExplorationWinner 9UltraTech Cement Ltd. (Unit Birla White)CementWinner 10Samsung India Electronics Pvt Ltd.Electronics

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