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net 3 dimensions for strategic change

Theme : Change and change management Author : Pettigrew & Whipp

Pettigrew and Whipp stress the interplay between three dimensions of strategic change.

They are:

1. Content defined as objectives, purpose and goals 2. Process defined as implementation 3. Context which is the internal and external environment.

Unsurprisingly successful change is the result of continual interaction between the What of change (content), the How of change (process) and the Where of change (context). Successful change is seen as a cumulative, iterative and reformulation-in-use process.

See also 5 Change Factors (Pettigrew & Whipp 1991)

Source: Pettigrew, A. & Whipp, R. (1991) Managing Change For Competitive Success