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  • CMKT100 Exam Formula Sheet

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    Oren Epstein
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    Break Even Volume (#) = (new value - old value) / Old Value 100% = Fixed Cost ($) / Contribution Margin per Unit ($) = Break Even Volume (#), Price Per Unit ($), Fixed Cost (COGS) = Price Per Unit - Variable Cost Per Unit (vcpu) = sum[ (market share)2] = Gross Profit / Cost / sales / Total Revenue - Total Cost Contribution Margin (%) Contribution Margin ($) = Cost Per Unit / Selling Price Per Unit

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    Break Even Volume (#) = (new value - old value) / Old Value 100% = Fixed Cost ($) / Contribution Margin per Unit ($) = Break Even Volume (#), Price Per Unit ($), Fixed Cost (COGS) = Price Per Unit - Variable Cost Per Unit (vcpu) = sum[ (market share)2] = Gross Profit / Cost / sales / Total Revenue - Total Cost Contribution Margin (%) Contribution Margin ($) = Cost Per Unit / Selling Price Per Unit

    Copyright:

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    Download as PDF, TXT or read online from Scribd
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    85 views1 page

    CMKT100 Exam Formula Sheet

    Uploaded by

    Oren Epstein
    Break Even Volume (#) = (new value - old value) / Old Value 100% = Fixed Cost ($) / Contribution Margin per Unit ($) = Break Even Volume (#), Price Per Unit ($), Fixed Cost (COGS) = Price Per Unit - Variable Cost Per Unit (vcpu) = sum[ (market share)2] = Gross Profit / Cost / sales / Total Revenue - Total Cost Contribution Margin (%) Contribution Margin ($) = Cost Per Unit / Selling Price Per Unit

    Copyright:

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    EXAMINATION

    FORMULA SHEET
    Percent Change (%) Break Even Volume (#) Break Even Revenue ($) = (New Value Old Value) / Old Value * 100% = Fixed Cost ($) / Contribution Margin Per Unit ($) = Break Even Volume (#) * Price Per Unit ($) = Fixed Cost ($) / Contribution Margin (%) = Unit Contribution Margin ($) / Selling Price Per Unit ($) * 100% = Revenue Cost of Goods Sold (COGS) = Price Per Unit Variable Cost Per Unit = Sum[ (Market Share)2 ] = Gross Profit / Cost * 100% = Gross Profit / Sales * 100% = Total Revenue Total Cost

    Contribution Margin (%) Contribution Margin ($) Cost Per Unit ($) Herfindahl Index Markup (%) Margin (%) Gross Profit

    Relative Market Share (%) = Brands Market Share ($,#) / Largest Competitors Market Share ($,#) * 100% Return On Marketing Investment (ROMI) (%) = [Incremental Revenue Attributable to Marketing ($) * CM (%) - Marketing Spending ($)] / Marketing Spending ($) * 100% ROMI = (Profit Investment) Investment Revenue Market Share Supplier Selling Price ($) VERY IMPORTANT Profit is best calculated by multiplying incremental sales x contribution margin %

    = Sales Revenue ($) / Total Market Sales Revenue ($) * 100% = Customer Selling Price ($) Customer Margin ($) = Customer Selling Price ($) * [1 Customer Margin (%)]

    Three (Four) Firm Concentration Ratio = Market Share Competitor 1 (%) + Market Share Competitor 2 (%) + Market Share Competitor 3 (%) [+ Market Share Competitor 4 (%)] Unit Market Share (%) = Unit Sales (#) / Total Market Unit Sales (#)

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