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Readings in Management

New and Improved: The Story of Mass Marketing in America (1996 edition) by Richard Tedlow. McGraw Hill Creating Modern Capitalism: How Entrepreneurs, Companies, and Countries Triumphed in Three Industrial Revolutions (1998) by Thomas K. McCraw (editor). Harvard Business School Press The Human Equation: Building Profits by Putting People First (1998) by Jeffery Pfeffer Harvard Business School Press Hard Facts, Dangerous Half-Truths & Total Nonesence: Profiting from Evidence Based Management (2006) by Jeffery Pfeffer and Robert Sutton Harvard Business School Press Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life (1991) by Avinash Dixit and Barry Nalebuff. W.W. Norton and company. Understanding Organisations by Charles Handy

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