Government policies serve as guidelines for business, by defining specific social goals and by spelling out social performance

standards Business must know how to participate in the complex web of government policies, programmes, laws and regulations, political manoeuvres, etc. Discuss, illustrate with examples from y Public Policy Process Broad purpose affecting a substantial segment of nations citizens Elements: Inputs (people, knowledge and values) Goals (directions and objectives + resolution of conflicts) Instruments (Regulations, taxes, penalties, incentives and rules) Effects (Outcomes, consequences) Process: Agenda Building (issue gets attention from govt) Formulation (businesses, groups, take position and fight for it) Decision Implementation Evaluation

Managing Public Issues Stakeholder management How they managed and overcome issues? Any crisis? How was it managed?

Company Focus Business and Public Activism Rationale: Protect its own interests. Reduce governments control and influence on activities. Promote OWN interests to shape govt policies Tools/methods: Lobbying (localize it) Grassroots strategy Communication Strategy/ Public Advocacy Coalition Building- tied up with?