A REPORT ON

Childrens role in family purchasing behavior for FMCG and consumer durable goods
A Research project submitted in partial fulfillment of the requirements For the award of the degree of

MASTERS OF BUSINESS ADMINISTRATION Submitted By: Divyang Tiwari and Mousami Valambhiya (MBA: MARKETING, SEM-III) Under the Guidance of

Miss Tulsi Raval

Declaration
We hereby declare that this project on Childrens role in family purchasing behavior for FMCG and consumer durable goods is an original and bonafide work carried out in partial fulfillment of the requirement of the M.B.A course. We also declare that no part of this dissertation has been previously published or submitted as a project for any degree or diploma of any institute/university.

Date : Place :Rajkot Divyang Tiwari Mousami Valambhiya

Acknowledgement
The efforts that accompany the success completion of a task would be incomplete without a mention of people who made it possible. So, with immense gratitude, we acknowledge all those, whose guidance and encouragement served as a beacon light and crowned our effort with success. I thank Miss Tulsi Raval, our faculty and project guide for her valuable guidance and suggestions. Lastly, I would like to thank all those who have directly or indirectly helped me to complete the project successfully.

INDEX
SR.NO PARTICULARS PART-I GENERAL INFORMATION
1

PAGE NO.

An Overview of the FMCG Industry in India Consumer Durables Market in India- An Overview Consumer perception- Indian scenario Childrens Buying Behavior The Influence Of Children In Family Decision-Making: Parent Perceptions

2 7 19 24 28

2 3 4 5

SWOT Analysis PART-II RESEARCH METHODOLOGY

29

7 8 10 11 12 13

Introduction Of The Study Background Of The Study

35 36 43 48 51 53

Title Of The Research

Testing Of Hypothesis
Conclusion Data Analysis & Interpretation
Annexure Bibliography